Athletics Partnerships & Sports Properties Lead

Learfield; Harrisonburg (VA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

Health Savings Account

Life Insurance

Flexible Paid Time Off (10+ days)

Parental Leave

20 Paid Holidays

401(k) + Match

Short/Long Term Disability

Job summary

Learfield is seeking a driven General Manager to lead our Sports Properties and act as the primary liaison to the university’s Athletics Department in Harrisonburg, VA. You will oversee day-to-day property operations, mentor a small team, and help implement marketing and sponsorship strategies aligned with Learfield’s goals.

You will build strong relationships with sponsors, university leadership, and key staff while driving revenue through integrated sponsorship packages across traditional,

Qualifications

• 6+ years in sponsorship sales, sports marketing, or related B2B role.
• Experience managing others and growing as a team leader.
• Solid understanding of sponsorship strategy, traditional and digital channels, and activation.
• Strong communication, relationship-building and presentation skills.

Responsibilities

• Serve as the primary liaison between Learfield and the Athletics Department, Athletic Director, and key staff.
• Manage the execution of the multimedia rights agreement and ensure alignment with mission and branding standards.
• Lead the property team by providing direction, coaching, and performance support.
• Achieve revenue goals by selling integrated sponsorship packages across traditional, digital, social, and experiential platforms.
• Develop relationships with organization contacts, sponsors, and stakeholders to drive value and engagement.
• Collaborate with regional and corporate support teams to ensure seamless operations and client satisfaction.
• Develop and manage annual budgets, business plans, and forecasts for property-level accountability.
• Represent Learfield in meetings, campus initiatives, and local events to promote visibility and engagement.
• Model a positive, inclusive, and team-first culture across the property and organization.

Skills

Sponsorship sales

Sports marketing

B2B sales

Relationship building

Cross-functional collaboration

Education

Bachelor’s degree

Job description

Learfield is seeking a driven General Manager to lead our Sports Properties and act as the primary liaison to the university’s Athletics Department in Harrisonburg, VA. You will oversee day-to-day property operations, mentor a small team, and help implement marketing and sponsorship strategies aligned with Learfield’s goals.

You will build strong relationships with sponsors, university leadership, and key staff while driving revenue through integrated sponsorship packages across traditional,