GM, Command Product — AI‑Driven Dev Workflows

Decisive Point; New York (NY); Hybrid; USD 399,000 - 450,000; Full time

Benefits offered by this job

Mental health benefits

Career coaching

Inclusive family building benefits

Long-term savings/retirement plans

In-office dining options

Job summary

Asana is seeking a General Manager to own the strategy, product direction, operating model, and business outcomes for Command, Asana’s dedicated product for software development teams. You will lead across Product, Engineering, Design, Data Science, User Research, Marketing, Sales, and Customer Success to align priorities and transform technical work orchestration into a scalable enterprise business.

This cross-functional leadership role defines market strategy, drives product quality, and

Qualifications

• Experience as a GM or product executive with ownership of a product line or business.
• Deep familiarity with software development processes (planning, issue or ticket management, source control, CI/CD, release management, or engineering operations).
• Experience building products for both individual practitioners and enterprise buyers.
• Experience applying AI to real customer workflows.
• Experience leading cross-functional teams across PM, Eng, Design, Data, Sales, and CS.

Responsibilities

• Develop and communicate a clear, legible strategy and roadmap for Command within Asana’s product portfolio.
• Own the business plan and operational metrics, including adoption, retention, engagement, and commercial expansion.
• Build, lead, and scale a customer-centric cross-functional organization spanning product, engineering, go-to-market, and research functions.
• Drive overall product quality, performance, and developer trust in close partnership with Engineering and Design.
• Define how AI Teammates and the Enterprise Work Graph create differentiated workflows for technical teams.

Skills

Cross-functional leadership

Product strategy

Software development workflows

AI in workflows

Enterprise growth

Job description

Asana is seeking a General Manager to own the strategy, product direction, operating model, and business outcomes for Command, Asana’s dedicated product for software development teams. You will lead across Product, Engineering, Design, Data Science, User Research, Marketing, Sales, and Customer Success to align priorities and transform technical work orchestration into a scalable enterprise business.

This cross-functional leadership role defines market strategy, drives product quality, and