Global Youth Marketing Lead

Google; Chicago (IL); Hybrid; USD 171,000 - 247,000; Full time

Benefits offered by this job

Bonus

Benefits at Google

Job summary

Google's YouTube Youth team is seeking a Senior Product Marketing Manager to lead global go-to-market strategy for youth and family experiences, combining product marketing with reputation initiatives.

You'll own the global marketing playbook, oversee paid media, influencer partnerships, and the parent website, and partner with Product, UX, Comms, Legal, and regional teams to educate parents and guide age-appropriate product experiences.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 9 years of product marketing experience bringing new features to market and influencing product roadmap.
• Experience leading cross-functional or cross-team projects with product and business leadership.
• Experience leading end-to-end integrated marketing campaigns across paid media, creator/influencer partnerships, and owned properties.

Responsibilities

• Drive the global go-to-market plan to educate and empower parents on YouTube’s youth safety products.
• Own end-to-end marketing across owned, earned and paid levers to drive awareness, education, and adoption of supervised experiences.
• Define success and measurement criteria for GTM levers to evolve strategy.
• Lead global programs, including Teen Digital Wellbeing, from research through creative narrative and regional rollout.
• Partner with cross-functional stakeholders across Product, UX, GAPP, Comms, Legal, and regional marketing teams to align priorities and scale campaigns.

Skills

Product marketing

Cross-functional leadership

End-to-end marketing campaigns

Paid media

Creator/influencer partnerships

Data-driven strategy

Presentation skills

Education

Bachelor's degree or equivalent practical experience

Job description

Google's YouTube Youth team is seeking a Senior Product Marketing Manager to lead global go-to-market strategy for youth and family experiences, combining product marketing with reputation initiatives.

You'll own the global marketing playbook, oversee paid media, influencer partnerships, and the parent website, and partner with Product, UX, Comms, Legal, and regional teams to educate parents and guide age-appropriate product experiences.