Global Virtual Events Strategy Lead

Amazon; Seattle (WA); On-site; USD 118,000 - 185,000; Full time

Job summary

Amazon is seeking a senior leader to own the virtual event strategy for AWS Global Events. You will set the vision, roadmap, and measurement framework for virtual experiences across the portfolio, partnering with content, production, and demand generation teams.

You will define innovative formats, collaborate with production and vendor teams, and establish standards and KPIs to demonstrate business impact while aligning with senior stakeholders on priorities and investments.

Qualifications

• Experience using data and metrics to drive actionable insights at scale.
• Experience working with and influencing senior level stakeholders.
• 7+ years of professional non-internship marketing, events, or content programming experience.
• Experience building, executing, and scaling cross-functional global programs from concept to completion.
• Experience setting strategy and developing new programs or formats that drive measurable business impact.

Responsibilities

• Own the virtual event strategy for AWS Global Events, setting the vision and roadmap for how virtual experiences are designed, delivered, and measured across the portfolio.
• Define new ways of bringing virtual events to market, identifying formats, channels, and audience experiences that differentiate AWS virtual programming.
• Develop innovative, compelling ideas for virtual event programming, from concept through execution, in partnership with content, production, and demand generation teams.
• Partner with event production, event technology, and vendor teams to translate strategy into high-quality, scalable virtual event experiences.
• Establish standards, playbooks, and best practices for virtual event programming and continuously raise the bar on attendee experience and engagement.
• Define and track key performance indicators for virtual events, using data and audience insights to optimize programming and demonstrate business impact.
• Influence and align senior stakeholders on virtual event strategy, priorities, and investment decisions.

Skills

Data-driven insights

Stakeholder management

Virtual events strategy

Cross-functional collaboration

Program management

Job description

Amazon is seeking a senior leader to own the virtual event strategy for AWS Global Events. You will set the vision, roadmap, and measurement framework for virtual experiences across the portfolio, partnering with content, production, and demand generation teams.

You will define innovative formats, collaborate with production and vendor teams, and establish standards and KPIs to demonstrate business impact while aligning with senior stakeholders on priorities and investments.