Global Sportswear Energy Marketing Lead & Virtual Studio

Nike Inc; Beaverton (OR); On-site; USD 120,000 - 160,000; Full time

Job summary

Nike Inc. seeks a consumer-obsessed marketer who blends sport, culture, and emerging fandoms. You will translate consumer insights into marketing plans, partnerships, and experiences across gaming, anime, and youth subcultures.

The role emphasizes storytelling, collaboration with Geography and City teams, and authentic participation in diverse communities, with strong cross-functional leadership and impact on product narratives.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 6+ years in brand, product, consumer, entertainment, gaming, or cultural marketing.
• Strong understanding of youth culture, sportswear, fashion, consumer behavior, gaming, anime, manga, music, and fandom communities.
• Proven ability to build and execute integrated marketing plans, partnerships, and consumer journeys.

Responsibilities

• Lead day-to-day development and execution of seasonal Sportswear Energy marketing initiatives and Nike Virtual Studio scope.
• Translate consumer and cultural insights into clear, actionable creative briefs and campaigns.
• Own the consumer journey by guiding journeys across product introduction, launch, and sustain phases.
• Develop and maintain integrated seasonal marketing plans connecting product, storytelling, talent, partnerships, and experiences.
• Build relationships with Geography and City teams to ensure global direction aligns with local insight.

Skills

Brand marketing

Consumer insights

Gaming culture

Storytelling

Partnerships

Campaign planning

Cross-functional collab

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Nike Inc. seeks a consumer-obsessed marketer who blends sport, culture, and emerging fandoms. You will translate consumer insights into marketing plans, partnerships, and experiences across gaming, anime, and youth subcultures.

The role emphasizes storytelling, collaboration with Geography and City teams, and authentic participation in diverse communities, with strong cross-functional leadership and impact on product narratives.