Global Social Media Manager (US)

greenparkcontent; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Holiday entitlement: 25 days

US bank holidays + birthday off

Christmas closure

Entertainment subscription

Eye tests & EAP

Wellness & recognition programs

LinkedIn Learning access

Social events

Work from abroad up to 4 weeks

Calm subscription

Job summary

Greenpark is seeking a Global Social Media Manager to lead the luxury brand’s social strategy across owned channels, influencer partnerships, and paid social. Based in NYC or the UK, you will drive global campaigns, align with regional markets, oversee content calendars, and report on performance while championing AI visibility and social listening.

You will manage day-to-day delivery of global owned channels, oversee partners, and collaborate with Brand, PR, Creative, Ecommerce and regional

Qualifications

• 5+ years' experience in global social media management for luxury, jewellery, fashion or premium lifestyle brands.
• Experience leading owned social, paid social, influencer marketing and community management.
• Experience managing agencies and collaborating across multiple international markets.
• Strong understanding of audience strategy, social search, AI visibility and platform best practice.
• Experience with social listening, reporting and performance analytics.

Responsibilities

• Own the global social media strategy across owned channels, influencer marketing, community management and paid social.
• Develop global strategies adaptable for priority markets while maintaining a consistent luxury brand experience.
• Manage day-to-day delivery of global owned and corporate social channels.
• Lead global influencer strategy and oversee agency partners, talent selection, campaigns and performance.
• Lead paid social execution alongside media and agency partners, aligning paid and organic activity.
• Develop audience-first strategies using customer behaviour, cultural insights and platform trends.
• Partner with Brand, PR, Communications, Creative, Ecommerce and regional marketing teams for integrated campaigns.
• Lead platform-native content planning, editorial calendars and creative frameworks.
• Champion social search and advise on social's role in AI visibility.
• Oversee community management, governance, escalation processes and response frameworks.
• Use social listening to identify trends, audience sentiment and reputation risks.
• Build relationships with platform partners and agencies to stay ahead of opportunities.
• Define KPIs and lead reporting across owned social, influencer, community and paid social, with strategic recommendations.

Skills

Global strategy

Influencer marketing

Community management

Performance analytics

Stakeholder mgmt

Education

Marketing/Communications degree

Tools

Sprout Social

Brandwatch

Google Analytics

Job description

Role Description – Global Social Media Manager

Location: NYC OR UK

6-month FTC

About Greenpark

Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

Want the real inside scoop? Our Playbook gives you a peek into how we work, collaborate, and get things done at Greenpark. Check it out here.

Our Values

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. 'We Strive', 'Acting Together', 'With Kindness' are the values that guide us.

What you’ll do

• Own the global social media strategy across owned social channels, influencer marketing, community management and paid social.
• Develop global strategies that can be adapted for priority markets while maintaining a consistent luxury brand experience.
• Manage day-to-day delivery of global owned and corporate social channels.
• Lead global influencer strategy and oversee agency partners, talent selection, campaign delivery and performance.
• Lead paid social execution alongside media and agency partners, ensuring alignment between paid and organic activity.
• Develop audience-first strategies using customer behaviour, cultural insights and platform trends.
• Partner with Brand, PR, Communications, Creative, Ecommerce and regional marketing teams to deliver integrated campaigns.
• Lead platform-native content planning, editorial calendars and creative frameworks.
• Champion social search and advise on social's role in AI visibility.
• Oversee community management, governance, escalation processes and response frameworks.
• Use social listening to identify trends, audience sentiment and reputation risks.
• Build relationships with platform partners and agencies to stay ahead of emerging opportunities.
• Define KPIs and lead reporting across owned social, influencer, community and paid social, providing strategic recommendations.

About you

• 5+ years' experience in global social media management for luxury, jewellery, fashion or premium lifestyle brands.
• Experience leading owned social, paid social, influencer marketing and community management.
• Experience managing agencies and collaborating across multiple international markets.
• Strong understanding of audience strategy, social search, AI visibility and platform best practice.
• Experience with social listening, reporting and performance analytics.Excellent stakeholder management and communication skills.
• Ability to thrive in a fast-paced, global environment while representing Greenpark in-house.
• You live & breathe Greenpark’s core values ‘We Strive’, ‘Acting Together’, ‘With Kindness’ -
  championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values.

How we’ll support you

• 25 days of holidays + US bank holidays and your birthday off.
• Christmas Closure - (extra days on top of your holiday allowance)
• A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc)
• Access to VDU Eye Tests and Employee Assistance Programme (EAP).
• Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards).
• LinkedIn Learning – Access to a leading online learning platform, which offers a wide variety of courses including business, creative and technical skills.
• Social Events– Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events.
• WFA policy – work from abroad for up to 4 weeks per year.
• Yearly Calm subscription.

At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.