Global Social Media Manager - Premium Audio Brands

HARMAN International; Carlsbad (CA); Hybrid; USD 85,000 - 124,000; Full time

Benefits offered by this job

Wellness benefits

401K

Diversity & inclusion

Flexible schedule

Professional development

Tuition reimbursement

Employee discounts

Be Brilliant program

Job summary

HARMAN International in Carlsbad, CA is seeking a highly capable Social Media Manager to lead the day-to-day management of social across our Performance Brands portfolio, including Denon and Polk Audio.

You will plan, publish, optimize, and report social activity, partnering with Brand Marketing and external agencies to drive engagement, growth, and commercial impact while shaping influencer strategies and social KPIs.

Qualifications

• Minimum of 5 years of experience managing social media for consumer, lifestyle, technology, entertainment, gaming, audio, automotive, or other culturally relevant brands.
• Strong knowledge of major social media platforms (YouTube, Meta (FB, Instagram), TikTok, X), social-first storytelling, content strategy, editorial planning, and platform best practices.
• Minimum of 2 years of experience managing social listening and management tools such as Sprinklr, Sprout Social, Meltwater, Radarly, Hootsuite, or similar platforms.
• Excellent communication, copywriting, and stakeholder management skills, with experience collaborating across creative teams, agencies, influencers, and external partners.
• Data-driven mindset with experience using social analytics and reporting tools to measure performance and optimize campaigns.
• Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Detail-oriented with a commitment to delivering high-quality work and driving continuous improvement.
• Passion for music, culture, entertainment, technology, and premium consumer brands.

Responsibilities

• Own and manage the day-to-day execution of global social media channels across the Performance Brands portfolio, including publishing, content calendars, channel management, and platform optimization.
• Develop and execute integrated social media strategies that support product launches, campaigns, partnerships, seasonal initiatives, and broader brand objectives.
• Partner with internal creative teams, Brand Marketing, Communications, and external agencies to create engaging, social-first content and support influencer and creator programs.
• Build and engage online communities while ensuring all content aligns with brand guidelines, tone of voice, and platform best practices.
• Track, analyze, and report on social media performance, providing actionable insights and recommendations to optimize engagement, audience growth, and business impact.
• Monitor emerging social trends, platform updates, competitor activity, and audience behaviors to identify new opportunities and continuously improve strategy.
• Support the development of social media governance, workflows, and best practices across the organization.

Skills

Social media management

Platform knowledge

Content strategy

Stakeholder management

Data analytics

Tools

Sprinklr

Sprout Social

Meltwater

Radarly

Hootsuite

Job description

HARMAN International in Carlsbad, CA is seeking a highly capable Social Media Manager to lead the day-to-day management of social across our Performance Brands portfolio, including Denon and Polk Audio.

You will plan, publish, optimize, and report social activity, partnering with Brand Marketing and external agencies to drive engagement, growth, and commercial impact while shaping influencer strategies and social KPIs.