Global Social Media & Content Leader

Hyatt; Chicago (IL); On-site; USD 143,000 - 190,000; Full time

Benefits offered by this job

Annual free hotel stays

Flexible work schedule

Headspace subscription

Family assistance policy

Paid Time Off & 401K with companymatch

Job summary

Hyatt is hiring a Director of Social Media & Content to lead and transform social for World of Hyatt within the Global Marketing team. You’ll define how Hyatt shows up in culture, builds community, and converts social engagement into loyalty and business results.

You’ll lead a team of social professionals and agency partners across channels, partners, and regions to set a high-quality standard and drive measurable impact for a trusted hospitality brand.

Qualifications

• 10+ years of experience in social media, digital marketing, or a related field.
• 5+ years of people leadership, including managing managers and building high-performing teams.
• Proven track record growing meaningful social engagement and audience communities.
• Experience building and scaling creator, influencer, ambassador, or UGC programs.
• Deep knowledge of major global social platforms and short-form video formats.
• Defensible point of view on content strategy; ability to set a high quality bar.
• Output-driven mindset with KPI frameworks, dashboards, and testing plans.
• Ability to translate audience insights and trends into innovative, practical strategies.

Responsibilities

• Lead Hyatt's global social media strategy, operations, and evolution for World of Hyatt.
• Grow engagement, communities, content effectiveness, and loyalty across platforms.
• Build and scale a creator and influencer network from the ground up, including partnerships and measurement.
• Own social-native content strategy across formats and ensure brand and program alignment.
• Establish governance, tools, and processes to activate social across global teams.
• Oversee real-time engagement, social care, listening, and reputation management.
• Manage social budget, agency relationships, and external vendors.

Job description

Hyatt is hiring a Director of Social Media & Content to lead and transform social for World of Hyatt within the Global Marketing team. You’ll define how Hyatt shows up in culture, builds community, and converts social engagement into loyalty and business results.

You’ll lead a team of social professionals and agency partners across channels, partners, and regions to set a high-quality standard and drive measurable impact for a trusted hospitality brand.