Global Social & Digital Strategy Lead

VetJobs; New York (NY); On-site; USD 110,000 - 155,000; Full time

Job summary

Colgate-Palmolive is seeking a strategic leader to shape our corporate social and digital presence. Reporting to the Director of Digital & Design, you will drive content strategy, creator partnerships, and innovative platforms to elevate brand storytelling across global channels.

The role requires a minimum of a Bachelor’s degree and at least six years in content strategy, with deep fluency in LinkedIn, Instagram, TikTok and YouTube. On-site in New York.

Qualifications

• Minimum of Bachelor’s Degree.
• At least 6 years of professional experience building and managing content strategies or campaigns.
• Experience with corporate social and digital channels.
• Strong knowledge of SEO, AEO/LLM search behavior, and supporting content structures.

Responsibilities

• Drive audience growth and engagement across LinkedIn, Instagram, TikTok, YouTube by establishing and optimizing corporate social strategy.
• Lead end-to-end original campaigns balancing always-on content, real-time activations, and tentpole corporate storytelling initiatives.
• Steer high-impact video initiatives with internal teams and external vendors to humanize key business priorities.
• Direct creator and influencer partnerships from brief through talent vetting and campaign execution.
• Ensure editorial quality, brand consistency, and accuracy across all corporate social channels.
• Amplify brand narrative through strategic alliances with external partners, publishers, and platforms.
• Guide global social teams on platform shifts, algorithm changes, and channel efficiency best practices.

Skills

LinkedIn Expertise

Instagram Expertise

TikTok Expertise

YouTube Expertise

AI in Content

Content Production

Analytics Tools

Education

Bachelor’s Degree

Tools

Meltwater

Emplifi

Monday.com

Google Workspace

Job description

Colgate-Palmolive is seeking a strategic leader to shape our corporate social and digital presence. Reporting to the Director of Digital & Design, you will drive content strategy, creator partnerships, and innovative platforms to elevate brand storytelling across global channels.

The role requires a minimum of a Bachelor’s degree and at least six years in content strategy, with deep fluency in LinkedIn, Instagram, TikTok and YouTube. On-site in New York.