Global Social Content & Engagement Lead

Socket.dev; Draper (UT); On-site; USD 85,000 - 120,000; Full time

Job summary

LifeWave is seeking a proactive Global Social Channels Manager to own the company’s social ecosystem and govern global standards. This role will transform social from reactive posts to a strategic, content-led platform that drives brand authority and customer growth worldwide.

You will source content, drive storytelling, and ensure social activity remains aligned, active, and commercially impactful across regions, time zones, and campaigns.

Qualifications

• Bachelor's degree in marketing, business, communications or related field.
• 4-6+ years of experience in social media or digital marketing.
• Experience managing brand or corporate social channels.
• Project Management Tool knowledge, Smartsheet preferred but not essential.
• Strong content creation and storytelling skills.
• Ability to proactively source and create content.
• Comfortable working cross-functionally.
• Hands-on, self-starter mindset.
• Fluent English essential.
• Comfort with adapting to multiple demands and changing priorities.

Responsibilities

• Social Channel Ownership: Manage day-to-day activity across corporate social channels (Instagram, Facebook, YouTube, Vimeo, WhatsApp etc.).
• Content Strategy & Execution: Execute a consistent, continuous content strategy.
• Create and manage content including: behind-the-scenes storytelling; community and event highlights; lifestyle and brand content.
• Active Content Sourcing: Proactively source, create, and curate content from across the business; deliver monthly/quarterly drops; ensure pipeline of fresh content.
• Community Engagement: Support engagement across channels and highlight Brand Partner and Customer stories.
• Governance & Guardrails: Develop global social media guidelines, define Global vs Regional ownership, provide regional calendars; review regional activity for brand/compliance alignment.
• Cross-Functional Coordination: Provide visibility into upcoming content for leadership with monthly/quarterly calendars; align with internal teams.
• Performance & Optimization: Track engagement, growth, reach; collate regional metrics; optimize content based on data and trends.
• Other: Collaborate across time zones; complete company training and adhere to policies; perform other duties.

Skills

Social media management

Content strategy

Brand storytelling

Content sourcing

Cross-functional collaboration

Project management (Smartsheet)

Fluent English

Adaptability

Education

Bachelor's degree in Marketing or related field

Tools

Smartsheet

Job description

LifeWave is seeking a proactive Global Social Channels Manager to own the company’s social ecosystem and govern global standards. This role will transform social from reactive posts to a strategic, content-led platform that drives brand authority and customer growth worldwide.

You will source content, drive storytelling, and ensure social activity remains aligned, active, and commercially impactful across regions, time zones, and campaigns.