Global Salesforce Marketing Manager

Deloitte France; Grand Rapids (MI); On-site; USD 90,000 - 130,000; Full time

Job summary

Deloitte Global is seeking an Alliance Marketing Manager to lead integrated marketing campaigns, client programs and event sponsorships for the Salesforce Alliance.

You will guide messaging, creative direction and campaign management, driving pipeline and visibility. Travel up to 30% may be required; collaboration with global teams is essential.

This role demands exceptional communication, strategic thinking and the ability to operate in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing or related field.
• 8+ years of B2B marketing in professional services.
• 3+ years leading direct reports.
• Experience with demand gen and digital marketing.
• Proven multi-channel marketing program delivery.
• Experience with digital advertising, branding and social media.
• Experience creating messaging and B2B collateral.
• Influence-led leadership in a matrix org with client focus.
• Strong MS Excel, Word, PowerPoint and AI tools proficiency.
• Willingness to travel up to 30%.

Responsibilities

• Plan and deliver marketing programs with global counterparts to build pipeline and eminence.
• Measure effectiveness of activities and produce ROI reports.
• Create strategic messaging and positioning to differentiate Deloitte.
• Produce thought leadership, events, videos, webinars, and social media content.
• Collaborate with stakeholders to define requirements and deliver results.

Skills

Multichannel marketing

Demand generation

Strategic messaging

Cross-functional collaboration

Client service mindset

Education

Bachelor's degree in Marketing or related field

Tools

MS Excel

PowerPoint

AI tools

Job description

Deloitte Global is the engine of the Deloitte network. Our professionals reach across disciplines and borders to develop and lead global initiatives. We deliver strategic programs and services that unite our organization.

Work you'll do

The Alliance Marketing Manager is responsible for the development and implementation of integrated marketing campaigns, client-facing programs and event sponsorships. You will have the opportunity to oversee aspects of marketing strategy, content development, core messaging and positioning, creative direction, and campaign management. You will create targeted marketing campaigns to drive pipeline, create visibility and eminence for the Salesforce Alliance. You'll collaborate with key stakeholders to clearly define requirements and deliver expected results.

You will be responsible for driving alliance marketing programs, and building internal and external awareness of technology solutions in a fast-paced team environment. You'll develop a broad understanding Deloitte market offerings and solutions to create effective alliance marketing initiatives. In this hands-on role, you must be an exceptional communicator with critical thinking and proactive problem-solving skills.

Work You'll Do

• Plan and deliver effective marketing programs collaborating with global counterparts which build pipeline and eminence for alliance programs and drive business growth for go to market initiatives
• Measure effectiveness of marketing activities and adjust plans and tactics based upon collected metrics; Contribute to the creation of ROI reports
• Create and leverage strategic messaging and positioning to differentiate Deloitte and advance awareness of capabilities, offerings, solutions and successes across the broader organization and in the marketplace
• Produce deliverables including thought leadership (whitepapers, reports, surveys, etc.), Deloitte-hosted and third-party events, externally facing videos and webcasts, speaking opportunities for alliance leaders, social media and blogging, and digital advertising.
• The team

Global Ecosystems & Alliances is at the core of the firm's strategy, working hand-in-hand with industries and practice areas to orchestrate expansive business ecosystems of client and alliance relationships to solve the most complex challenges in exponentially powerful ways. By combining leading technology with our time-tested business acumen and strong industry relationships, we bring complete, scalable solutions that can help our clients not only survive-but thrive-in a world of constant change.

Qualifications

Do you possess the following?:

• Bachelors degree in Marketing or related field
• 8+ years of enterprise B2B marketing experience in professional services
• 3+ years of management experience leading direct reports
• Experience in creating demand generation programs and digital marketing strategies
• Strong performance in developing, managing and executing multichannel marketing programs, with a collaborative mind-set, to consistently deliver high quality results
• Experience in developing digital advertising, branding and social media to support event marketing activations
• Experience creating written messaging, thought leadership and B2B collateral as well as presenting concepts and ideas to colleagues, internal clients and alliance partners
• Experience leading by influence and ability to work within a matrix organizational structure with a persistent focus on client service (both internal and external)
• High proficiency with MS Excel, Word, and PowerPoint and AI tools
• Up to 30% travel required

Limited immigration sponsorship may be available.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.