Senior Retail Marketing Strategist

HP; Vancouver (WA); On-site; USD 131,000 - 205,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Long term/short term disability

Employee assistance program

Flexible spending account

Life insurance

Generous time off policies (4-12 weeks

11 paid holidays

Additional flexible paid vacation andS

Job summary

HP seeks a Senior Marketing Strategist within the Consumer & Small Business Print Global Marketing organization to define global packaging and retail strategy for the print portfolio. You will shape how the HP brand presents itself at the moment of truth across physical retail and digital channels, driving clarity, differentiation and conversion.

The role combines consumer goods rigor with shopper behavior understanding, acting as a strategic connector across functions to translate insights into

Qualifications

• 12+ years marketing experience in retail, packaging, or shopper marketing.
• Strong background in consumer goods and retail execution.
• Translate product and portfolio strategy into customer-facing communication frameworks.
• Deep understanding of shopper behavior across physical retail, eTail, and unassisted journeys.
• Develop strategic briefs, frameworks, and playbooks across global organizations.
• Strong collaboration and influence skills in global organizations.
• Ability to operate in ambiguity and turn complex portfolio challenges into simple strategies.

Responsibilities

• Define global packaging strategy across hardware, supplies, and services, ensuring strong portfolio navigation and on-shelf visibility.
• Translate product value propositions and portfolio strategy into clear packaging frameworks, messaging hierarchies, and claims guidance.
• Establish standards for communicating services, subscriptions, and AI-enabled features through packaging.
• Translate shopper journey insights into actionable packaging, retail and etail strategy frameworks for consumers and SMB buyers.
• Define strategy and develop playbooks to guide POS, content standards, retail storytelling, and conversion experiences.
• Partner with worldwide creative strategy and market teams to translate strategy into execution.
• Optimize shopper decision journeys across key purchase moments to improve clarity and conversion.
• Create strategic briefs, playbooks, and guidance that enable consistent execution with local flexibility.
• Establish feedback loops with markets to understand execution barriers and opportunities to improve future frameworks.
• Partner with Insights to define and execute research that informs packaging, retail and shopper experience strategy.

Skills

Marketing strategy

Retail marketing

Shopper insights

Cross-functional collaboration

Portfolio strategy

Job description

Job Summary

The Consumer & Small Business Print Global Marketing organization is looking for a Senior Marketing Strategist to define global retail and packaging strategy across the print portfolio spanning hardware, supplies, and services. This role defines how HP brand shows up at the moment of truth across retail and digital environments, ensuring clarity, differentiation, and conversion. The role combines consumer goods rigor with deep understanding of shopper behavior, driving consistency across markets while enabling localized execution. The ideal candidate will operate as a strategic connector across functions and teams to translate customer and shopper understanding into global principles, creative briefs, packaging systems and retail experience guidance that can be executed consistently while allowing for local market nuance.

Key Responsibilities

Global Portfolio Packaging Strategy

• Define global packaging strategy across hardware, supplies, and services, ensuring strong portfolio navigation, on-shelf visibility and customer communication.
• Translate product value propositions and portfolio strategy into clear, intuitive, and compelling packaging frameworks, messaging hierarchies, and claims guidance.
• Establish standards for communicating services, subscriptions, and innovation such as HP app and AI-enabled features through packaging.

Retail And Shopper Experience Strategy

• Translate shopper journey insights into actionable packaging, retail and etail strategy frameworks for consumers and SMB buyers.
• Define strategy and develop playbooks to guide POS, content standards, retail storytelling, comparison tools, and conversion experiences; partnering with worldwide creative strategy and market teams to translate strategy into execution.
• Optimize shopper decision journeys across key purchase moments, improving clarity, comparison, premium perception and conversion.

Global Enablement & Market Activation Guidance

• Create strategic briefs, playbooks, and guidance that enable consistent execution without limiting necessary local flexibility.
• Establish feedback loops with markets to understand execution barriers, shopper response, and opportunities to improve future frameworks.

Performance & Insights

• Partner with Insights to define and execute research that informs packaging, retail and shopper experience strategy, including concept testing, packaging comprehension, shelf navigation, claims hierarchy and shopper journey work.
• Leverage retail data, sell-out insights, and testing to continuously improve conversion.

Qualifications And Experience

• 12+ years marketing experience, with focus on retail, packaging, or shopper marketing
• Strong background in consumer goods and retail execution
• Strong experience translating product and portfolio strategy into customer-facing communication frameworks
• Deep understanding of shopper behavior across physical retail, eTail, and unassisted purchase journeys
• Proven ability to develop strategic briefs, frameworks, playbooks, standards across global organizations
• Strong collaboration and influence skills in global organizations
• Ability to operate in ambiguity, define white spaces and turn complex portfolio challenges into simple, actionable strategies

The pay range for this role is $130,700 to $205,200 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview)

HP offers a comprehensive benefits package for this position, including: [https://hpbenefits.ce.alight.com/]

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job

Marketing

Schedule

Full time

Shift

No shift premium (United States of America)

Equal Opportunity Employer (EEO)

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal"