Global Retail & Packaging Strategy Lead

HP Inc.; Vancouver (WA); On-site; USD 131,000 - 205,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Generous time off + parental leave

11 paid holidays

Flexible paid vacation and sick leave

Job summary

HP Inc. seeks a Senior Retail Marketing Strategist to define global packaging and retail experience across hardware, supplies, and services. You will translate strategy into packaging frameworks, messaging, and guidance for markets, while enabling local nuance and execution.

The role requires 12+ years in retail/packaging marketing, strong consumer goods background, and the ability to collaborate across global teams to drive conversion and consistent brand presence.

Qualifications

• 12+ years marketing experience, with focus on retail, packaging, or shopper marketing.
• Strong background in consumer goods and retail execution.
• Strong experience translating product and portfolio strategy into customer-facing communication frameworks.
• Deep understanding of shopper behavior across physical retail, eTail, and unassisted purchase journeys.

Responsibilities

• Define global packaging strategy across hardware, supplies, and services, ensuring strong portfolio navigation, on-shelf visibility and customer communication.
• Translate product value propositions and portfolio strategy into clear, intuitive packaging frameworks, messaging hierarchies, and claims guidance.
• Establish standards for communicating services, subscriptions, and innovation through packaging.
• Translate shopper journey insights into actionable packaging, retail and etail strategy frameworks for consumers and SMB buyers.
• Define strategy and develop playbooks to guide POS, content standards, retail storytelling, comparison tools, and conversion experiences; partner with worldwide teams.
• Optimize shopper decision journeys across key purchase moments, improving clarity, comparison, premium perception and conversion.
• Create strategic briefs, playbooks, and guidance for consistent execution with local flexibility.
• Establish feedback loops with markets to understand execution barriers and opportunities to improve future frameworks.
• Partner with Insights to define and execute research informing packaging and shopper experience strategy.

Skills

Retail marketing

Consumer goods

Strategic briefs

Global collaboration

Ambiguity tolerance

Job description

HP Inc. seeks a Senior Retail Marketing Strategist to define global packaging and retail experience across hardware, supplies, and services. You will translate strategy into packaging frameworks, messaging, and guidance for markets, while enabling local nuance and execution.

The role requires 12+ years in retail/packaging marketing, strong consumer goods background, and the ability to collaborate across global teams to drive conversion and consistent brand presence.