Senior Retail Marketing Strategist

HP Inc.; Vancouver (WA); On-site; USD 131,000 - 205,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Employee assistance program

Flexible spending account

Life insurance

Generous time off + parental leave

11 paid holidays

Flexible paid vacation and sick leave

Job summary

HP Inc. seeks a Senior Retail Marketing Strategist to define global packaging and retail experience across hardware, supplies, and services. You will translate strategy into packaging frameworks, messaging, and guidance for markets, while enabling local nuance and execution.

The role requires 12+ years in retail/packaging marketing, strong consumer goods background, and the ability to collaborate across global teams to drive conversion and consistent brand presence.

Qualifications

• 12+ years marketing experience, with focus on retail, packaging, or shopper marketing.
• Strong background in consumer goods and retail execution.
• Strong experience translating product and portfolio strategy into customer-facing communication frameworks.
• Deep understanding of shopper behavior across physical retail, eTail, and unassisted purchase journeys.

Responsibilities

• Define global packaging strategy across hardware, supplies, and services, ensuring strong portfolio navigation, on-shelf visibility and customer communication.
• Translate product value propositions and portfolio strategy into clear, intuitive packaging frameworks, messaging hierarchies, and claims guidance.
• Establish standards for communicating services, subscriptions, and innovation through packaging.
• Translate shopper journey insights into actionable packaging, retail and etail strategy frameworks for consumers and SMB buyers.
• Define strategy and develop playbooks to guide POS, content standards, retail storytelling, comparison tools, and conversion experiences; partner with worldwide teams.
• Optimize shopper decision journeys across key purchase moments, improving clarity, comparison, premium perception and conversion.
• Create strategic briefs, playbooks, and guidance for consistent execution with local flexibility.
• Establish feedback loops with markets to understand execution barriers and opportunities to improve future frameworks.
• Partner with Insights to define and execute research informing packaging and shopper experience strategy.

Skills

Retail marketing

Consumer goods

Strategic briefs

Global collaboration

Ambiguity tolerance

Job description

Senior Retail Marketing Strategist

Description -

JOB SUMMARY

The Consumer & Small Business Print Global Marketing organization is looking for a Senior Marketing Strategist to define global retail and packaging strategy across the print portfolio spanning hardware, supplies, and services. This role defines how HP brand shows up at the moment of truth across retail and digital environments, ensuring clarity, differentiation, and conversion. The role combines consumer goods rigor with deep understanding of shopper behavior, driving consistency across markets while enabling localized execution. The ideal candidate will operate as a strategic connector across functions and teams to translate customer and shopper understanding into global principles, creative briefs, packaging systems and retail experience guidance that can be executed consistently while allowing for local market nuance.

KEY RESPONSIBILITIES

Global Portfolio Packaging Strategy

• Define global packaging strategy across hardware, supplies, and services, ensuring strong portfolio navigation, on-shelf visibility and customer communication.

• Translate product value propositions and portfolio strategy into clear, intuitive, and compelling packaging frameworks, messaging hierarchies, and claims guidance.

• Establish standards for communicating services, subscriptions, and innovation such as HP app and AI-enabled features through packaging.

Retail and Shopper Experience Strategy

• Translate shopper journey insights into actionable packaging, retail and etail strategy frameworks for consumers and SMB buyers.

• Define strategy and develop playbooks to guide POS, content standards, retail storytelling, comparison tools, and conversion experiences; partnering with worldwide creative strategy and market teams to translate strategy into execution.

• Optimize shopper decision journeys across key purchase moments, improving clarity, comparison, premium perception and conversion.

Global Enablement & Market Activation Guidance

• Create strategic briefs, playbooks, and guidance that enable consistent execution without limiting necessary local flexibility.

• Establish feedback loops with markets to understand execution barriers, shopper response, and opportunities to improve future frameworks.

Performance & Insights

• Partner with Insights to define and execute research that informs packaging, retail and shopper experience strategy, including concept testing, packaging comprehension, shelf navigation, claims hierarchy and shopper journey work.

• Leverage retail data, sell-out insights, and testing to continuously improve conversion

QUALIFICATIONS AND EXPERIENCE

-12+ years marketing experience, with focus on retail, packaging, or shopper marketing

• Strong background in consumer goods and retail execution

• Strong experience translating product and portfolio strategy into customer-facing communication frameworks

• Deep understanding of shopper behavior across physical retail, eTail, and unassisted purchase journeys

• Proven ability to develop strategic briefs, frameworks, playbooks, standards across global organizations

• Strong collaboration and influence skills in global organizations

• Ability to operate in ambiguity, define white spaces and turn complex portfolio challenges into simple, actionable strategies

The pay range for this role is $130,700 to $205,200 USD annually with additional

opportunities for pay in the form of bonus and/or equity (applies to United

States of America candidates only). Pay varies by work location, job-related

knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

• Health insurance

• Dental insurance

• Vision insurance

• Long term/short term disability insurance

• Employee assistance program

• Flexible spending account

• Life insurance

• Generous time off policies, including;

• 4-12 weeks fully paid parental leave based on tenure

• 11 paid holidays

• Additional flexible paid vacation and sick leave (US benefits overview

[https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this

posting. The Company reserves the right to modify this information at any time,

with or without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP's EEO Policy (https://www8.hp.com/h20195/v2/GetDocument.aspx?docname=c08129225) or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal (http://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) "