Global Public Relations Manager EST

Velotic; Boston (MA); On-site; USD 126,000 - 154,000; Full time

Job summary

Velotic, a Boston-based software company, is seeking a senior public relations leader to shape and execute comprehensive external communications. The role focuses on elevating Velotic's brand through strategic narratives, media engagement, and thought leadership across industrial software and AI spaces.

The candidate will manage a global speakers bureau, coordinate speaking opportunities at industry events, and oversee agency partnerships to ensure consistent messaging and measurable outcomes.

Qualifications

• Bachelor's degree in communications or a related field.
• 8–10+ years in public relations or media relations.
• Experience supporting B2B technology, enterprise software, or SaaS organizations.
• Proven success securing media coverage and speaking opportunities.
• Strong writing, storytelling, and relationship-building skills.
• Experience managing agencies and external partners.

Responsibilities

• Develop and execute global PR strategies to increase Velotic's brand visibility.
• Shape corporate and product narratives for Velotic in industrial software and AI sectors.
• Lead external communications content: press releases, product announcements, customer stories, thought leadership.
• Manage relationships with media and coordinate proactive outreach programs.

Skills

Public relations

Media relations

Storytelling

Agency management

Education

Bachelor's degree in Communications/PR/Journalism/Marketing

Job description

Job Description

Key Responsibilities

Corporate Narrative, Content & Brand Visibility

• Develop and execute global public relations strategies that increase awareness, credibility, and differentiation of the Velotic brand.
• Shape corporate and product narratives that position Velotic as a leader in industrial software, industrial AI, digital transformation, and operational technology.
• Lead development of external communications content, including press releases, product announcements, customer stories, thought leadership, and corporate news.
• Partner across marketing, product, legal, and business teams to ensure consistency and alignment of external messaging.

Media Relations

• Build and manage relationships with key business, technology, industrial, and trade media.
• Drive proactive media engagement programs that generate visibility for Velotic, its products, customers, and subject matter experts.
• Monitor industry trends, competitive activity, and media opportunities to inform communications strategies.

Speakers Bureau & Thought Leadership

• Build and manage a global speakers bureau that elevates Velotic executives and subject matter experts.
• Secure and support speaking opportunities at industry conferences, analyst events, partner programs, and customer events.
• Develop speaker content and thought leadership programs that strengthen market visibility and credibility.

Agency Management, Measurement & Reporting

• Manage PR agencies and communications partners to ensure alignment with corporate objectives and priorities.
• Establish KPIs, track program performance, and deliver actionable insights on media coverage, share of voice, speaking engagements, and brand visibility.
• Continuously evaluate and optimize communications programs, investments, and outcomes.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• 8-10+ years of experience in public relations, corporate communications, or media relations.
• Experience supporting B2B technology, enterprise software, industrial technology, or SaaS organizations.
• Demonstrated success securing media coverage, thought leadership placements, and speaking opportunities.
• Strong writing, storytelling, and relationship-building skills.
• Experience managing agencies and external partners.

Compensation

$140,000-$140,000 per year