Global Product Counsel - Performance Ads

TikTok; Los Angeles (CA); On-site; USD 162,134 - 303,240; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

17 days of Paid Personal Time

Job summary

A global technology company is seeking a Global Product Counsel for Performance Ads in Los Angeles. This role involves overseeing legal aspects of ad products, providing guidance throughout the product lifecycle, and collaborating with various teams. Candidates should have extensive legal experience and familiarity with digital advertising regulations. Competitive salary range is $162,134 - $303,240 annually.

Qualifications

• Minimum extensive legal experience gained through private practice and/or in-house roles.
• Familiarity with global legal issues impacting digital advertising.
• Ability to write with clarity, precision, and impact.

Responsibilities

• Serve as the primary global legal advisor for designated product verticals.
• Provide proactive legal guidance throughout the product lifecycle.
• Support negotiations and contracting with third-party technology partners.

Skills

Legal experience in advertising

Understanding of consumer protection

Knowledge of digital advertising regulations

Experience with AIGC and automation

Exceptional legal judgment

Education

Juris Doctor (JD) or equivalent

Job description

Overview

Global Product Counsel - Performance Ads. The Global Monetization Product and Technology Legal team supports TikTok's innovative and state-of-the-art advertising products. We're growing fast and you'll work on the most exciting legal issues as disruptive technological innovations require creative and proactive legal guidance. In this role, you would lead legal review and take a collaborative approach to help build TikTok's performance ad products that are used around the world. You would support various ad format verticals, various industry verticals, core ads algorithms, various ecommerce ad types, and our ad-buying tools included our automated and AIGC-powered tools. We are seeking a highly experienced, bright, and capable attorney with substantial expertise across ad tech, privacy, consumer protection, AIGC, automation, regulatory engagement, IP and more.

Responsibilities

• Serve as the primary global legal advisor for designated product verticals, partnering closely with Product and Engineering teams worldwide to understand and support new products and technologies
• Provide proactive legal guidance throughout the product lifecycle—from early development through launch and post-launch—by identifying potential risks and delivering practical risk-mitigation strategies
• Support negotiations and contracting with third-party technology partners
• Collaborate with cross-functional legal teams to ensure coordinated, comprehensive global advice
• Contribute to drafting public-facing materials that describe new products and technologies

Qualifications

• Minimum Qualifications:
• Extensive legal experience gained through private practice and/or in-house roles
• Familiarity with global legal issues impacting digital advertising including consumer protection, privacy, AIGC, automation and IP
• Exceptional legal and business judgment, with the ability to think both strategically and creatively
• Highly detail-oriented, with a strong work ethic and commitment to excellence
• Self-motivated and proactive, with a willingness to take ownership of projects and quickly learn emerging areas of law and technology
• Ability to write with clarity, precision, and impact
• Preferred Qualifications:
• Product counseling experience on AI, AIGC, and automation
• Product counseling experience on model training, evaluation, and deployment
• Experience with ad bidding strategies and the ad tech ecosystem

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\'re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $162134 - $303240 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Legal

Industries

• Technology, Information and Internet

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