Ads Product Counsel

TikTok; San Jose (CA); On-site; USD 134,000 - 223,000; Full time

Benefits offered by this job

Health insurance

Dental and vision

401(k)

Parental leave

Disability insurance

Life insurance

Wellbeing program

Holidays

Sick days

Personal time

Job summary

TikTok in San Jose is seeking an Ads Product Counsel to partner with product, engineering, and business teams. You will evaluate new features, monetization models, and regulatory risks while ensuring global compliance across jurisdictions in a fast-paced environment.

The role is on-site five days a week and requires JD or equivalent, with 5+ years of experience in internet product counseling and ad/privacy regulation, plus Mandarin proficiency to liaise with Mandarin-speaking stakeholders.

Qualifications

• JD or equivalent, with bar admission in at least one jurisdiction.
• 5+ years of legal experience, ideally in tech or multinational company.
• Strong background in internet product counseling and regulatory compliance.

Responsibilities

• Provide full-lifecycle legal support for monetization products and features.
• Monitor and interpret global regulations for digital advertising, privacy, and consumer protection; build compliance frameworks.
• Collaborate with product, sales, marketing, and engineering to resolve cross-jurisdictional issues.

Skills

Legal counseling

Regulatory compliance

Cross-functional collaboration

English communication

Mandarin proficiency

Education

Juris Doctor (JD)

LL.M.

Bar licensure in at least one jurisdiction

Job description

Discover a career that energizes and excites you every day.

@2026 TikTok

Legal

Ads Product Counsel

Location:

San Jose

Employment Type:

Regular

Job Code:

A252284

Share this listing:

Responsibilities

About the Team:Our team is dedicated to providing strategic and pragmatic legal solutions for a few ads business lines and end-to-end compliance advice and solutions. We work at the intersection of law, technology, and business, ensuring that our innovative products comply with global regulations while driving sustainable growth.This is a highly collaborative, on-site role that requires five days per week in the office.Role Overview:As a Legal Counsel within the team, you will serve as a primary legal partner to our product, engineering, and business teams. You will evaluate new features and monetization models, manage regulatory risks, and ensure global compliance across multiple jurisdictions. This role requires a balance of legal rigor and business acumen to solve complex problems in a fast-paced environment.

• - Product Counseling: Provide full-lifecycle legal support for monetization products, including evaluating product requirements, features (including AI-driven tools), and business models for legal and compliance risks.
• - Regulatory Compliance: Monitor and interpret evolving global regulations related to digital advertising, data privacy, and consumer protection; implement compliance frameworks and pragmatic solutions.
• - Cross-functional Collaboration: Work closely with product, sales, marketing, and engineering teams to provide timely legal guidance and resolve cross-jurisdictional legal issues.

Qualifications

Minimum Qualifications

• - Education: Juris Doctor (JD), LL.M., or equivalent degree from a reputable law school.
• - Licensure: Qualified to practice law in at least one jurisdiction.
• - Experience: 5+ years of legal experience, preferably with a mix of top-tier law firm and in-house experience in a global technology company.
• - Expertise: Strong background in internet product counseling and regulatory compliance (e.g., ad law, privacy, consumer protection).
• - Communication: Exceptional written and verbal communication skills in English; ability to distill complex legal concepts for non-legal stakeholders.
• - Mandarin Proficiency: Professional fluency in Mandarin (speaking and reading) to facilitate communication with stakeholders and review documents in Chinese.

Preferred Qualifications

• - Global Perspective: Experience managing legal matters across multiple regions (e.g., APAC, EMEA, Americas).
• - Subject Matter Depth: Familiarity with the digital advertising ecosystem.
• - Agility: Ability to adapt to rapidly changing business needs and navigate ambiguity with a solution-oriented mindset.

Job Information

The base salary range for this position in the selected city is $134400 - $223200 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

• Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

• 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
• 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
• 3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an \"Always Day 1\" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request