Global Performance Creative Analytics & Experimentation Lead

United States Digital Space LLC; New York (NY); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

Short-term disability

Long-term disability

Mental health services

401k

Tuition reimbursement

Student loan paydown

Job summary

United States Digital Space LLC is seeking a Manager of Global Performance Creative Analytics & Experimentation in New York. You will lead the development of a global learning agenda, design advanced creative tests, and translate data into actionable insights that steer creative strategy and media plans across channels.

The role blends data science rigor with creative intuition, requiring collaboration with marketing, media, and engineering teams to continuously evolve testing structures,

Qualifications

• 4–5+ years in Data Science or Marketing Analytics with focus on media measurement
• Proficient in SQL and Python or R for large-scale data analysis
• Experience with experimentation, causal inference and advanced modeling
• Strong communication and ability to translate data into actionable insights

Responsibilities

• Lead development of the global performance creative learning agenda.
• Partner with Media Analytics, Media, and Creative Strategy to plan experiments and roadmaps.
• Design customised creative incrementality tests, integrating AI where appropriate.
• Develop and maintain a Creative Composite Score framework for creative health.
• Collaborate with data engineering and agencies to establish a granular creative metadata taxonomy.
• Explore emerging AI tools to automate asset evaluation and predictive modeling.
• Link creative signals across paid channels, emails, and pages to guide messaging.
• Modernize reporting frameworks for data-driven storytelling and cross-functional alignment.
• Maintain expertise across Meta, TikTok, Google/YouTube, Pinterest for optimization.
• Model optimal asset mix, cadence, and fatigue mitigation across channels.
• Document test plans, methodologies, and results for repeatable frameworks

Skills

SQL

Python

R

Experimentation

Causal inference

Synthetic controls

Matched market tests

Regression analysis

Creative analytics

Communication skills

Project management

Cross-functional work

Education

Bachelor's or Master’s in quantitative field

Job description

United States Digital Space LLC is seeking a Manager of Global Performance Creative Analytics & Experimentation in New York. You will lead the development of a global learning agenda, design advanced creative tests, and translate data into actionable insights that steer creative strategy and media plans across channels.

The role blends data science rigor with creative intuition, requiring collaboration with marketing, media, and engineering teams to continuously evolve testing structures,