Global Paid Media Lead (Hybrid-Eligible)

Fisher Investments; Plano (TX); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

100% paid medical, dental and vision

50% 401(k) match

20 days PTO + 10 holidays

Family support programs

Hybrid work from home option

Job summary

Fisher Investments in Plano, TX seeks a Sr. Paid Digital Media Buyer to lead global campaigns across Google Display, Yahoo, Microsoft, Baidu, Taboola, and Outbrain.

You will drive high-quality leads for the global sales team and optimize budget allocations for maximum ROAS. The role requires 3+ years of hands-on paid digital media experience, data-driven decision making, and collaboration with in-house teams.

Qualifications

• 3+ years of hands-on paid digital media experience.
• Experience managing campaigns on Google, Yahoo, Microsoft, Baidu, Taboola, Dianomi and Outbrain.
• Analyze and interpret performance data using Excel (formulas, pivot tables).
• Experience with web analytics tools (Google Analytics or Power BI) to inform optimization decisions.

Responsibilities

• Design, manage and optimize digital media campaigns to meet acquisition and ROI goals.
• Develop audience strategies using first- and third-party data.
• Analyze campaign metrics to identify trends and maximize ROAS.
• Collaborate with Strategy, Planning and internal creative teams on ads and messaging.
• Lead ongoing testing across audiences, creative formats, and placements.
• Partner with platform teams to apply best practices and test opportunities.

Skills

Paid media strategy

Campaign optimization

Data analysis

Excel pivot tables

Tools

Google Ads

Yahoo Gemini

Microsoft Advertising

Baidu Ads

Taboola

Dianomi

Outbrain

Job description

Fisher Investments in Plano, TX seeks a Sr. Paid Digital Media Buyer to lead global campaigns across Google Display, Yahoo, Microsoft, Baidu, Taboola, and Outbrain.

You will drive high-quality leads for the global sales team and optimize budget allocations for maximum ROAS. The role requires 3+ years of hands-on paid digital media experience, data-driven decision making, and collaboration with in-house teams.