Global Obesity Marketing Lead

Merck; Rahway (NJ); Hybride; USD 142 000 - 224 000; Plein temps

Résumé du poste

Merck, Rahway, USA, seeks an Associate Director, Global Marketing – Obesity, to shape global commercial strategy for obesity assets in development. You will define differentiated HCP and HCC value propositions and collaborate across Clinical Development, Market Access, and Medical/Policy groups to align strategy with future launch plans.

The role requires 7+ years in marketing/strategy in pharma, strong cross‑functional leadership, and the ability to synthesize complex market data into strategic

Qualifications

• 7+ years of progressive or combined experience across marketing, market access, strategy, or related pharmaceutical/biotechnology roles.
• Experience in obesity, cardiometabolic, diabetes, cardiovascular, renal, or other highly competitive specialty markets.
• Experience developing HCP and/or HCC strategies, value propositions, positioning, messaging, or customer insight‑driven strategic deliverables.
• Strong understanding of early asset development, commercial input into development decisions, and the role of marketing in shaping target product profile, evidence, positioning, and future launch strategy.
• Ability to synthesize complex market, customer, clinical, competitive, and access inputs into clear strategic implications and executive‑ready recommendations.

Responsabilités

• Lead development of the global commercial strategy for obesity assets in development, ensuring insights‑driven, future‑focused strategies.
• Develop differentiated HCP and HCC value propositions for assets, including benefits and reasons to believe.
• Apply brand strategy framework to build commercial foundations, market focus, and positioning.
• Collaborate with Clinical Development, Market Access, OR, and other teams to align commercial implications with product profiles and evidence needs.
• Monitor competitive insights and translate them into strategic implications for prioritization and launch readiness.
• Support governance materials and leadership updates with clear commercial perspectives and risks.

Connaissances

Marketing strategy

Market access

Strategic planning

Cross-functional leadership

Competitive intelligence

Launch planning

Asset/portfolio strategy

Formation

Bachelor's Degree

MBA

Description du poste

Merck, Rahway, USA, seeks an Associate Director, Global Marketing – Obesity, to shape global commercial strategy for obesity assets in development. You will define differentiated HCP and HCC value propositions and collaborate across Clinical Development, Market Access, and Medical/Policy groups to align strategy with future launch plans.

The role requires 7+ years in marketing/strategy in pharma, strong cross‑functional leadership, and the ability to synthesize complex market data into strategic