Global Marketing Programs Lead & Experience Architect

Doist; Chicago (IL); On-site; USD 85,000 - 115,000; Full time

Job summary

Doist is seeking an experienced Integrated Marketing Program Manager to lead planning and delivery of high-impact programs engaging client audiences. The role spans integrated marketing, content, communications, events and experience management, from strategy through execution and measurement.

The ideal candidate translates stakeholder objectives into compelling audience experiences, manages complex cross-functional initiatives, and collaborates with senior stakeholders in a fast-paced global

Qualifications

• This role requires strong program management capabilities across cross-functional marketing initiatives.
• It requires translating stakeholder objectives into audience experiences with measurable outcomes.
• It involves collaborating with senior stakeholders in a fast-paced global environment.

Responsibilities

• Lead end-to-end marketing programs, including experience management, content, integrated communications, delivery and value tracking.
• Translate stakeholder objectives into clear program briefs, defining target audiences, value propositions, messaging, KPIs and measures of success.
• Manage program activities and workflows using internal planning and marketing platforms.
• Plan and deliver event experiences, including session formats, engagement strategies, attendee acquisition, audience journeys and communications plans.
• Develop messaging frameworks, agenda narratives, speaker enablement materials and key content assets.
• Manage program milestones, dependencies, roles and responsibilities, budgets and delivery requirements.
• Coordinate production, rehearsals, onsite/day-of execution and post-event lead management and follow-up.
• Apply audience segmentation and journey mapping to create cohesive experiences across digital communications, content and events.
• Own program measurement, including attendance quality, engagement metrics, follow-up conversion and insights reporting.
• Partner with stakeholders, creative teams, production resources and other cross-functional teams to deliver high-quality, brand-aligned programs.
• Build and engage communities where relevant to support program objectives and ongoing audience engagement.
• Apply AI-enabled tools, agents and workflow integrations to enhance marketing and communications processes and improve efficiency.
• Where required, provide guidance and quality assurance to team members and lead event teams during onsite delivery.

Skills

Program management

Cross-functional leadership

Stakeholder management

Audience segmentation

Job description

Doist is seeking an experienced Integrated Marketing Program Manager to lead planning and delivery of high-impact programs engaging client audiences. The role spans integrated marketing, content, communications, events and experience management, from strategy through execution and measurement.

The ideal candidate translates stakeholder objectives into compelling audience experiences, manages complex cross-functional initiatives, and collaborates with senior stakeholders in a fast-paced global