Integrated Marketing Program Manager

Jobtailor; California (MO); On-site; USD 180,000 - 230,000; Full time

Job summary

Jobtailor is seeking a senior marketing strategist to own and drive integrated plans across a global footprint. You will translate customer insights, market data, and product roadmaps into compelling marketing programs that span audience segments and key touchpoints.

Lead cross-functional initiatives and craft executive narratives while partnering with Communications, Events, Product Management, Product Marketing, and Creative Strategy teams.

Qualifications

• 12+ years in marketing, product management, program management, or strategy and planning.
• Proven ability to lead complex, cross-functional global initiatives with multiple stakeholders.
• Strong strategic thinking and business acumen.
• Ability to connect customer insights, product roadmaps, market dynamics, portfolio priorities, and execution plans.
• Experience developing integrated narratives, marketing playbooks, toolkits, activation frameworks, and launch plans.
• Strong understanding of customer-led storytelling and customer outcomes.
• Excellent communication and executive storytelling skills.
• Ability to synthesize complex inputs into clear recommendations and executive presentations.
• Experience partnering with Communications, Events, Product Management, Product Marketing, and Creative Strategy teams.
• Highly collaborative and proactive
• Ability to drive outcomes without formal authority

Responsibilities

• Develop annual and 3-year integrated marketing plans.
• Translate customer insights, market data, business priorities, and product roadmaps into actionable marketing plans.
• Identify customer-centric positioning and commercially meaningful marketing initiatives.
• Define and manage the global marketing drumbeat calendar.
• Align product and solution introductions, retail buying windows, seasonal moments, events, partnerships, innovation stories, and customer use cases.
• Curate product and solution stories, demo narratives, and supporting assets for major events such as Amplify and CES.
• Develop audience- and segment-specific strategies by mapping customer journeys and key touchpoints.
• Create global toolkits, playbooks, and activation frameworks.
• Partner with creative, retail, digital, and market teams to define assets, use cases, shopper tools, and content.
• Lead cross-functional workstreams with clear ownership, milestones, and decision-making.
• Establish planning cadences and governance mechanisms.
• Monitor industry trends, customer behavior, competitive shifts, and marketing innovation.
• Present strategies, insights, and recommendations to senior leadership.

Skills

Integrated Marketing Plans

Cross-Functional Leadership

Customer Insights Analysis

Marketing Playbooks Development

Executive Storytelling

Tools

Global Toolkits

Playbooks

Job description

• Develop annual and 3-year integrated marketing plans
• Translate customer insights, market data, business priorities, and product roadmaps into actionable marketing plans
• Identify customer-centric positioning and commercially meaningful marketing initiatives
• Define and manage the global marketing drumbeat calendar
• Align product and solution introductions, retail buying windows, seasonal moments, events, partnerships, innovation stories, and customer use cases
• Curate product and solution stories, demo narratives, and supporting assets for major events such as Amplify and CES
• Develop audience- and segment-specific strategies by mapping customer journeys and key touchpoints
• Create global toolkits, playbooks, and activation frameworks
• Partner with creative, retail, digital, and market teams to define assets, use cases, shopper tools, and content
• Lead cross-functional workstreams with clear ownership, milestones, and decision-making
• Establish planning cadences and governance mechanisms
• Monitor industry trends, customer behavior, competitive shifts, and marketing innovation
• Present strategies, insights, and recommendations to senior leadership

Requirements

• 12+ years in marketing, product management, program management, or strategy and planning
• Proven ability to lead complex, cross-functional global initiatives with multiple stakeholders
• Strong strategic thinking and business acumen
• Ability to connect customer insights, product roadmaps, market dynamics, portfolio priorities, and execution plans
• Experience developing integrated narratives, marketing playbooks, toolkits, activation frameworks, and launch plans
• Strong understanding of customer-led storytelling and customer outcomes
• Excellent communication and executive storytelling skills
• Ability to synthesize complex inputs into clear recommendations and executive presentations
• Experience partnering with Communications, Events, Product Management, Product Marketing, and Creative Strategy teams
• Highly collaborative and proactive
• Ability to drive outcomes without formal authority

Core Competencies

Demonstrates expertise in developing integrated marketing plans, leveraging customer insights, and leading cross-functional initiatives. Proficient in creating marketing playbooks, activation frameworks, and executive presentations to drive strategic outcomes.

Highest-signal resume keywords

• Integrated Marketing Plans
• Cross-Functional Leadership
• Customer Insights Analysis
• Marketing Playbooks Development
• Executive Storytelling

ATS Optimization Keywords

Hard Skills

• Strategic Thinking
• Business Acumen
• Customer Journey Mapping
• Marketing Activation Frameworks
• Product Roadmap Alignment

Soft Skills

• Collaboration
• Proactivity
• Communication

Industry Keywords

• Market Data
• Customer-Centric Positioning
• Marketing Innovation
• Stakeholder Management
• Event Management

Tools & Technologies

• Global Toolkits
• Playbooks