Global Marketing Programs Lead - AI-Driven Campaigns

InterSystems Corporation; Boston (MA); On-site; USD 74,000 - 90,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Short-term and long-term disability, &

401(k) Profit Sharing Contribution

Paid Time Off and Holidays

Job summary

InterSystems is seeking a Global Marketing Programs Specialist based in Boston to lead marketing content, campaign planning, and product launches while driving AI adoption across the global marketing team. You will collaborate with product, corporate, and regional teams and external vendors to streamline processes and tell the InterSystems data platform story.

The candidate should have 3+ years of marketing experience, strong project management, and familiarity with AI marketing tools.

Qualifications

• Bachelor’s degree in marketing, technology, or related discipline.
• 3+ years of marketing experience with an understanding of content development, integrated marketing campaign planning and execution, product launches, and AI marketing tools.
• Exceptional project management skills and attention to detail, PMP certification a plus
• Proven ability to prioritize, manage deadlines, and work on multiple projects
• Ability to work collaboratively in a fast-paced environment with cross-functional teams, including remote global colleagues
• Strong written and verbal communication skills and ability to effectively communicate with cross-functional teams
• Inclination to be a self-starter, solution-oriented, and take ownership of projects from start to finish
• Knowledge of AI marketing tools, database management technology, financial services, supply chain, and/or healthcare a plus
• Experience with the Microsoft Office suite of products including SharePoint, project management tools, AI marketing tools, Monday.com, Hubspot, Highspot

Responsibilities

• Project management for multiple teams, including integrated marketing campaign planning and execution, product launches, content creation, internal communications, and internal AI adoption
• Manage the creation, publishing, promotion, and repurposing of marketing content aligned with the product marketing strategy, working with internal stakeholders and vendors to deliver assets on time and meet expectations
• Help define the process and process improvements for AI adoption across the global marketing team using various MarTech tools (Monday.com, Hubspot, etc.)
• Establish, set up, and run AI automations for marketing tasks to ensure consistent messaging and accurate use of grammar, product descriptions, style, and voice
• Maintain internal and external content repositories for sales and marketing teams
• Work with InterSystems corporate and global marketing and sales teams to support awareness of existing and planned content

Skills

Content development

Campaign planning

AI marketing tools

Project management

Cross-functional collaboration

Excellent communication

Self-starter

Education

Bachelor’s degree in marketing or related discipline

Tools

Microsoft Office Suite

SharePoint

Monday.com

Hubspot

Highspot

Job description

InterSystems is seeking a Global Marketing Programs Specialist based in Boston to lead marketing content, campaign planning, and product launches while driving AI adoption across the global marketing team. You will collaborate with product, corporate, and regional teams and external vendors to streamline processes and tell the InterSystems data platform story.

The candidate should have 3+ years of marketing experience, strong project management, and familiarity with AI marketing tools.