Global Marketing Programs Lead

Goodwin Recruiting; Winston-Salem (NC); On-site; USD 90,000 - 170,000; Full time

Job summary

Goodwin Recruiting is seeking a Marketing Program Owner to act as the connective hub for the company’s growth strategy within marketing, translating leadership strategy into an executable, well-governed roadmap across brand, content, digital, events, and communications.

This global role spans 21+ countries, with English as the primary working language; you will facilitate weekly stakeholder cadences, ensure disciplined execution, and collaborate with regional leaders to drive measurable impact.

Qualifications

• Approximately 5–8 years of experience in marketing, program or project management, with exposure to B2B, distribution, technology, or infrastructure markets.
• Demonstrated ability to lead cross-functional initiatives without direct authority over every contributor.
• Strong stakeholder management skills with comfort collaborating with sales, business leadership and marketing peers.
• Excellent organizational and follow-through skills; able to run structured cadences (meetings, trackers, reporting) across complex programs.
• Experience with performance metrics and reporting, and the ability to translate data into a clear narrative for stakeholders.
• Strong written and verbal communication skills; able to switch between strategic framing and tactical detail.
• Familiarity with data center, digital infrastructure, or related technology markets is preferred but not required.
• Comfort working across multiple countries and cultures; fluency in English is required as the primary working language.

Responsibilities

• Strategic Input: Bring a marketing point of view into strategy discussions led by the CMO and marketing VPs, and translate agreed strategy into a clear, executable roadmap for the marketing function.
• Main POC: Serve as the primary point of contact between marketing and business stakeholders, building trusted relationships with sales, business, and regional leaders.
• Stakeholder Cadence: Run recurring weekly working sessions with business stakeholders to review progress, surface issues early, and keep initiatives on track.
• Cross-Functional Execution: Partner with function-specific marketing teams to translate strategy into executable plans, ensuring the right resources are engaged at the right time.
• Accountability: Hold marketing team members and other contributors accountable to deadlines, quality standards, and commitments, addressing gaps in execution directly and constructively.
• Opportunity Identification: Continuously scan for gaps, risks, and untapped opportunities across the marketing program and bring recommendations forward proactively.
• Performance Reporting: Define, track, and report on performance metrics that demonstrate the impact of marketing activity, presenting results clearly to stakeholders and leadership.
• Program Governance: Maintain a working rhythm of status updates, meeting notes, and action logs that keep every workstream visible and on schedule.

Job description

Goodwin Recruiting is seeking a Marketing Program Owner to act as the connective hub for the company’s growth strategy within marketing, translating leadership strategy into an executable, well-governed roadmap across brand, content, digital, events, and communications.

This global role spans 21+ countries, with English as the primary working language; you will facilitate weekly stakeholder cadences, ensure disciplined execution, and collaborate with regional leaders to drive measurable impact.