Global Marketing Portfolio Specialist

NovAtel Inc.; United States; Remote; USD 76,000 - 123,000; Full time

Job summary

Join a forward-thinking company as a Global Marketing Portfolio Specialist, where your expertise in market research and project management will drive impactful product launches. In this dynamic role, you will collaborate with a high-performance marketing team to create compelling strategies and materials that resonate with diverse audiences. This innovative firm is a global leader in digital reality solutions, offering a unique opportunity to contribute to cutting-edge technologies. If you thrive in a collaborative environment and are passionate about making a difference, this position could be the perfect fit for you.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Time Off

Paid Parental Leave

401(k) Company Match

Professional Development Assistance

Flexible Work Schedule

Qualifications

• 4-7 years of marketing experience with strong project management skills.
• Ability to travel internationally for trade shows and events.

Responsibilities

• Develop and execute go-to-market strategies for products.
• Collaborate with teams to align messaging and campaigns.
• Conduct market research to identify customer needs and trends.

Skills

Market Research

Project Management

Product Marketing

Interpersonal Skills

Communication Skills

Problem Solving

Collaboration

Attention to Detail

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Salesforce

Pardot

Demandbase

Job description

Overview

Hexagon’s Autonomy and Positioning division is looking for a talented Global Marketing Portfolio Specialist. Specific responsibilities include steering the strategy, planning and execution of product launches, product marketing, project management for major team initiatives, and collaborating with the marketing team on campaigns and content creation.

You will join the Marketing Communications team at Hexagon’s Autonomy & Positioning division, a high-performance team focused on creating impactful marketing that inspires confidence in our company and technologies. This position may be a great fit if you can distil information from multiple sources into strategic product positioning and can manage competing priorities in a collaborative team.

The Company: Hexagon is the global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector and mobility applications. You’ll be joining over 24,500 people in 50 countries on the leading edge of your field.

This position is with Hexagon’s Autonomy & Positioning division, a global technology leader, pioneering end-to-end solutions industry leaders rely on for assured positioning and autonomy on land, sea and air. Our work touches every aspect of life, from sustainability on Earth to enabling autonomy. Within the Autonomy & Positioning division, your work will contribute to the operation of our brands NovAtel, AutonomouStuff, Veripos and Antcom.

The Location: This position is based remotely in the United States or at one of our local offices (Morton, IL; Tucson, AZ; Torrance, CA).

Responsibilities

As a Portfolio Specialist, you would be responsible to:

1. Develop and execute go-to-market strategies for existing and new products.
2. Conduct market research to identify customer needs, market trends, and competitor messaging.
3. Collaborate with product management, sales, and marketing to align messaging, positioning, and campaigns.
4. Steer the creation of marketing materials such as brochures, presentations, case studies, and product sheets tailored to different audience segments.
5. Lead the development of buyer personas and customer journey mapping to inform targeted marketing strategies.
6. Together with product management, define and communicate product value propositions, ensuring alignment with the overall brand messaging.
7. Identify opportunities to promote products across multiple markets within the portfolio to ensure consistent delivery of marketing objectives.
8. Collaborate with the marketing team to drive demand generation through multi-channel advertising campaigns, including SEO, PPC, ABM, and email campaigns.
9. Develop and maintain relationships with key stakeholders to align portfolio strategies with organizational goals.

Qualifications

Must-Have:

1. Bachelor's degree in Marketing or Business related.
2. 4-7 years of hands-on marketing experience, including market research, product launches, project management and product marketing.
3. Strong interpersonal and project management skills, being able to coordinate different moving pieces among various stakeholders.
4. Ability to travel internationally to trade shows and events 1-2x/year.

Nice-to-Have:

1. Experience working in a B2B marketing environment or knowledge of and experience working with automotive, defence, mining, marine, robotics or GNSS/GPS technology.
2. Experience with content writing, lead generation strategies, inbound marketing, video projects, presentations, graphic design.
3. Fluency in other languages such as Portuguese, Japanese, Korean, Arabic or Polish.
4. Understanding of GDPR and global privacy regulations.
5. Experience with Salesforce/Pardot and Demandbase.

Key Success Factors:

1. Curiosity
2. Empathy
3. Effective communication
4. Problem solving
5. Remote relationship building
6. Collaboration
7. Organization
8. Attention to detail
9. Adaptability

We are an Affirmative Action/Equal Opportunity Employer, including disability/veterans.

Click on the links below to learn more about Equal Employment Opportunity.

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Applicants that require accommodation in the job application process may contact Human Resources for assistance at (310) 782 -1076 ext: 134.

We are an E-verify participating employer. Click on the links below for more information about E-Verify and your right to work.

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Compensation & Benefits

Hexagon’s Autonomy & Positioning division provides the following compensation range and a general description of other compensation and benefits. This compensation range is based on a full-time schedule. The Company reserves the right to pay more or less than the posted range or offer other compensation depending on circumstances not related to an applicant’s sex or other status protected by local, state or federal law. Our benefits and bonus plans are reviewed annually and are subject to change at the company’s discretion.

Hiring Salary Range: $76,500 - $122,400 per annum.

Bonus Eligibility: We offer a company profit share and individual incentive-based bonus programs.

Benefits: We offer a comprehensive benefit plan that includes Medical, Dental, Vision, Life, Disability, Paid Time Off, Paid Parental Leave and a generous 401(k) company match. We also provide tax savings plans for health, dependent care and commuter expenses.

Professional Development: We provide education assistance, funding for professional association memberships, mentoring programs and access to tools, resources and training to navigate your career.