Global Marketing Operations Manager

Ultradent Products Inc; Salt Lake City (UT); On-site; USD 90,000 - 130,000; Full time

Job summary

Ultradent is seeking a Global Marketing Operations Manager to lead and optimize our global MarTech stack, including HubSpot administration, marketing automation, and CRM integration. You will partner with IT, sales, and regional marketing teams to improve lead management, campaign execution, and reporting visibility.

This role drives the global lead lifecycle, scoring, routing, and dashboards that tie digital activity to revenue.

Qualifications

• Minimum 5 years in marketing operations or related digital marketing roles.
• Hands-on experience with marketing automation and CRM platforms.
• Strong knowledge of lead lifecycle, scoring, routing, and campaign tracking.
• Experience building dashboards and reports for marketing performance.
• Ability to translate business needs into scalable processes.
• Experience in global or multi-region organizations is a plus.

Responsibilities

• Manage and optimize the global MarTech stack, including strategy, administration, and execution of marketing automation and workflows.
• Define and optimize the global lead lifecycle, including scoring, qualification, and routing.
• Improve marketing automation, operational efficiency, and funnel performance across global marketing and lead management.
• Create and maintain dashboards and reports that show marketing performance and revenue attribution.
• Serve as HubSpot system owner; maintain workflows, emails, forms, lists, segmentation, and assets.
• Support regional teams with campaign setup, localization, and automation best practices; train users.

Skills

Marketing operations

CRM management

Lead lifecycle management

Data analysis

Cross-functional collaboration

Campaign tracking

Education

Bachelor's degree in Marketing, Business, Technology, Communications

Tools

HubSpot

Microsoft Dynamics

Salesforce

Job description

Global Marketing Operations ManagerUltradent, an award-winning, global dental manufacturing company, is seeking an experienced, detail-oriented, and highly collaborative Global Marketing Operations Manager to join our team. This role will be responsible for managing and optimizing our global MarTech stack including the strategy, administration, and execution of marketing automation and workflows within our marketing tools. They will help define and manage the global lead lifecycle, and will work closely with IT, sales, and regional marketing teams to improve lead management, campaign execution, reporting visibility, and CRM integration processes. This role will play a critical part in helping Ultradent build a scalable marketing infrastructure that connects digital marketing activity to measurable business outcomes.Provide the strategy for Ultradent’s MarTech stack advising on best practices and industry standards, advising on technology and marketing tools—including their usage, integration, adoption, and sunsetting.Help define, build, and optimize our global lead lifecycle, including lead scoring, lead qualification, and lead routing processes.Improve marketing automation, operational efficiency, and funnel performance of our global marketing and lead management processes.Create and maintain dashboards and reports that provide visibility into marketing performance and contribution (attribution) to corporate revenue and profitability.Act as system owner/admin of HubSpot—Ultradent’s global marketing automation platform.Build and maintain marketing workflows, emails, forms, lists, segmentation, and campaign assets within HubSpot and other marketing platforms.Support our various regional marketing teams with campaign setup, localization needs, automation best practices, and system and process training.Partner with digital product and channel managers, content managers, UX, and product marketing teams to improve customer journey and digital experience.Collaborate closely with IT teams to support and improve HubSpot and Microsoft Dynamics integration processes that are tailored to regional needs.Act as a liaison between marketing, IT, and sales teams to help inform strategies and priorities pertaining to cross-departmental initiatives.Document processes, workflows, and system standards to support long-term scalability and consistency.WHAT YOU’LL NEED TO SUCCEED AS A GLOBAL MARKETING OPERATIONS MANAGER:At least 5 years of experience in marketing operations, marketing automation, CRM management, or related digital marketing roles is idealBachelor’s degree in Marketing, Business, Technology, Communications, or related field preferredHands-on experience with HubSpot or similar marketing automation platformsExperience working with CRM systems such as Microsoft Dynamics, Salesforce, or similar platformsStrong understanding of marketing automation workflows, lead lifecycle management, and campaign trackingExperience building and managing marketing emails, forms, workflows, and reporting dashboardsStrong analytical and organizational skills with exceptional attention to detailExperience working cross-functionally with marketing, IT, and sales teamsAbility to translate business needs into scalable systems and operational processesExperience working in global or multi-region organizations is a plusWHAT WE’RE LOOKING FOR IN YOU:Excellent Microsoft Office skills; Excel, Word, and PowerPointExcellent written and verbal communication skillsExceptional interpersonal skillsHighly organized and detail orientedProactive personality with a preference for “doing” over “delegating”Strong problem-solving and process-oriented mindsetTeam-oriented and collaborative; able to help co-workers shineComfortable balancing multiple projects and priorities in a fast-paced environmentSelf-starter who enjoys building and improving systems and processesUltradent is an Equal Opportunity Employer. We are a global culture where differences and perspectives are sought after, welcomed, and embraced. We consider all qualified applicants fairly, based on their experience, skills, and potential to contribute to our team. Our core values – Integrity, care, quality, innovation, and hard work- guide us daily. These values, when balanced, shape our workplace culture and ensure that we remain focused on our vision while maintaining a professional and inclusive environment.VEVRAA Federal Contractor: For more information please contact us at [e-mail]