Global Marketing Operations Manager

Ultradent Products, Inc.; Kansas; On-site; USD 90,000 - 120,000; Full time

Job summary

Ultradent is seeking an experienced Global Marketing Operations Manager to leadMarTech strategy, optimize marketing automation, and manage CRM integrations across regions. You will collaborate with IT, sales, and regional marketing teams to build scalable processes that link digital activity to measurable business outcomes.

The role requires strong HubSpot expertise, cross-functional leadership, and a proven ability to implement enterprise-wide lifecycle management and reporting dashboards.

Qualifications

• 5+ years of experience in marketing operations, marketing automation, CRM management, or related digital marketing roles.
• Bachelor’s degree in Marketing, Business, Technology, Communications, or related field preferred.
• Hands-on experience with HubSpot or similar marketing automation platforms.
• Experience working with CRM systems such as Microsoft Dynamics, Salesforce, or similar platforms.
• Strong understanding of marketing automation workflows, lead lifecycle management, and campaign tracking.
• Experience building and managing marketing emails, forms, workflows, and reporting dashboards.
• Strong analytical and organizational skills with exceptional attention to detail.
• Experience working cross-functionally with marketing, IT, and sales teams.
• Ability to translate business needs into scalable systems and operational processes.
• Experience working in global or multi-region organizations is a plus.

Responsibilities

• Provide strategy for MarTech stack including usage, integration, adoption, and sunsetting.
• Define, build, and optimize global lead lifecycle including scoring, qualification, and routing.
• Improve marketing automation, operational efficiency, and funnel performance.
• Create and maintain dashboards and reports for marketing performance and revenue contribution.
• Act as system owner/admin of HubSpot as the global marketing automation platform.
• Build and maintain marketing workflows, emails, forms, lists, segmentation, and assets.
• Support regional marketing teams with campaign setup, localization, and training.
• Partner with product, content, UX, and marketing to improve customer journey.
• Collaborate with IT on HubSpot and Dynamics integration tailored to regional needs.
• Inform strategies and priorities across marketing, IT, and sales.
• Document processes and standards to support scalability.

Skills

Marketing operations

Marketing automation

CRM management

HubSpot

Microsoft Dynamics

Salesforce

Lead lifecycle management

Campaign tracking

Dashboards & reporting

Cross-functional collaboration

Attention to detail

Education

Bachelor's degree in Marketing

Business/Technology/Communications degree preferred

Tools

HubSpot

Microsoft Dynamics

Salesforce

Google Analytics

Job description

Ultradent, an award-winning, global dental manufacturing company, is seeking an experienced, detail-oriented, and highly collaborative Global Marketing Operations Manager to join our team. This role will be responsible for managing and optimizing our global MarTech stack including the strategy, administration, and execution of marketing automation and workflows within our marketing tools. They will help define and manage the global lead lifecycle, and will work closely with IT, sales, and regional marketing teams to improve lead management, campaign execution, reporting visibility, and CRM integration processes. This role will play a critical part in helping Ultradent build a scalable marketing infrastructure that connects digital marketing activity to measurable business outcomes.

• Provide the strategy for Ultradent’s MarTech stack advising on best practices and industry standards, advising on technology and marketing tools—including their usage, integration, adoption, and sunsetting.
• Help define, build, and optimize our global lead lifecycle, including lead scoring, lead qualification, and lead routing processes.
• Improve marketing automation, operational efficiency, and funnel performance of our global marketing and lead management processes.
• Create and maintain dashboards and reports that provide visibility into marketing performance and contribution (attribution) to corporate revenue and profitability.
• Act as system owner/admin of HubSpot—Ultradent’s global marketing automation platform.
• Build and maintain marketing workflows, emails, forms, lists, segmentation, and campaign assets within HubSpot and other marketing platforms.
• Support our various regional marketing teams with campaign setup, localization needs, automation best practices, and system and process training.
• Partner with digital product and channel managers, content managers, UX, and product marketing teams to improve customer journey and digital experience.
• Collaborate closely with IT teams to support and improve HubSpot and Microsoft Dynamics integration processes that are tailored to regional needs.
• Act as a liaison between marketing, IT, and sales teams to help inform strategies and priorities pertaining to cross-departmental initiatives.
• Document processes, workflows, and system standards to support long-term scalability and consistency.

WHAT YOU’LL NEED TO SUCCEED AS A GLOBAL MARKETING OPERATIONS MANAGER:

• At least 5 years of experience in marketing operations, marketing automation, CRM management, or related digital marketing roles is ideal
• Bachelor’s degree in Marketing, Business, Technology, Communications, or related field preferred
• Hands-on experience with HubSpot or similar marketing automation platforms
• Experience working with CRM systems such as Microsoft Dynamics, Salesforce, or similar platforms
• Strong understanding of marketing automation workflows, lead lifecycle management, and campaign tracking
• Experience building and managing marketing emails, forms, workflows, and reporting dashboards
• Strong analytical and organizational skills with exceptional attention to detail
• Experience working cross-functionally with marketing, IT, and sales teams
• Ability to translate business needs into scalable systems and operational processes
• Experience working in global or multi-region organizations is a plus

What We’re Looking For In You

• Excellent Microsoft Office skills; Excel, Word, and PowerPoint
• Excellent written and verbal communication skills
• Exceptional interpersonal skills
• Highly organized and detail oriented
• Proactive personality with a preference for “doing” over “delegating”
• Strong problem-solving and process-oriented mindset
• Team-oriented and collaborative; able to help co-workers shine
• Comfortable balancing multiple projects and priorities in a fast-paced environment
• Self-starter who enjoys building and improving systems and processes

Ultradent is an Equal Opportunity Employer. We are a global culture where differences and perspectives are sought after, welcomed, and embraced. We consider all qualified applicants fairly, based on their experience, skills, and potential to contribute to our team. Our core values – Integrity, care, quality, innovation, and hard work- guide us daily. These values, when balanced, shape our workplace culture and ensure that we remain focused on our vision while maintaining a professional and inclusive environment.