Global Marketing Director, Oncology

GSK plc; Pennsylvania; Hybrid; USD 200,000 - 260,000; Full time

Job summary

GSK plc seeks a Global Marketing Director to lead the first indication launch in Small Cell Lung Cancer for an antibody-drug conjugate asset and shape global marketing strategy across solid tumors. You will drive launch readiness, lifecycle growth, and collaboration with regions, medical teams, market access, and partners.

The role offers visible impact, career growth, and an opportunity to unite science, technology, and talent to advance patient outcomes.

Qualifications

• We are seeking seasoned marketing professionals with a track record in global and cross-functional launches.
• Experience building go-to-market plans and lifecycle strategies in oncology or specialty medicines is preferred.
• Demonstrated ability to translate data into compelling value propositions and commercial decisions.

Responsibilities

• Lead global marketing strategy for major therapy areas and guide launch readiness.
• Collaborate with regional teams, medical, market access, and external partners.
• Shape go-to-market plans and lifecycle growth across regions and functions.
• Represent the brand at key scientific and commercial events and manage budgets.

Skills

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Education

Bachelor’s degree in business, marketing, life sciences, or related field

MBA / MPH / PharmD / PhD or equivalent

Job description

Business Introduction

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Position Summary

There is an opportunity for a Global Marketing Director to help drive the first indication launch in Small Cell Lung Cancer for an antibody drug conjugate asset, paving the way to success for a medicine with enormous potential for both GSK and patients across Solid Tumors. You will lead global marketing strategy for a major therapy area(s), working across regions, global teams, medical colleagues, market access, commercial operations, and external partners. You will shape go-to-market plans, drive launch readiness, and guide lifecycle growth. We value clear thinkers who listen and move with purpose. This role offers visible impact, strong career growth, and the chance to help GSK unite science, technology and talent to get ahead of disease together.

Responsibilities

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Create clear, evidence-based marketing plans that align global priorities with regional needs under accelerated timelines.
• Ensure compliant execution of promotional materials and external engagement in partnership with legal and compliance.
• Translate clinical and real-world evidence into compelling value propositions for healthcare professionals and stakeholders.
• Lead budget planning, forecasting, and resource allocation to maximize return on investment.
• Foster strong, collaborative relationships with global and regional leadership to drive alignment.
• Represent the brand externally at key scientific and commercial meetings to capture insights and build credibility.
• Support tumour commercialization lead(s) in development of launch and brand plan(s).
• Manage partner agency relationships, workflow, and related expense budgets.

Why You?

Work arrangement: Hybrid role with regular on-site presence expected. Specific days per week will be agreed with hiring manager.

Basic Qualifications

We are seeking professionals with the following required skills and qualifications to help us achieve our goals:

• Bachelor’s degree in business, marketing, life sciences, or related field.
• 8 + years of pharmaceutical or biotech marketing experience.
• 3 + years of experience leading brand strategy and cross-functional launch planning.
• Experience managing agencies, vendors, and external partners.
• Demonstrated ability to lead teams and influence in a matrix environment.
• Proven track record using data and KPIs to drive commercial decisions.

Preferred Qualifications

• Advanced degree such as MBA, MPH, PharmD, PhD or equivalent.
• Experience in oncology or another specialty medicine area.
• Experience leading a product launch or major lifecycle strategy.
• Strong omnichannel and digital marketing experience.
• Experience working across global and regional markets.
• Demonstrated financial acumen managing significant budgets and performance targets.

Inclusion and culture

We welcome applicants from all backgrounds. We seek people who bring curiosity, respect, and a commitment to better healthcare. If you want to shape global marketing strategy, develop teams, and make a measurable difference for patients, we encourage you to apply.

Skills

• Data to Insights
• Digital Fluency
• Marketing Campaign Planning
• Marketing Measurement
• Marketing Strategy Implementation
• Omnichannel Marketing
• Scientific Literacy

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines.

We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/