Global Marketing Director, Oncology

GSK; Durham (NC); Hybrid; USD 180,000 - 240,000; Full time

Job summary

GSK is seeking a Global Marketing Director to drive the first indication launch in Small Cell Lung Cancer for an antibody drug conjugate asset. You will lead global marketing strategy across regions, shape go-to-market plans, drive launch readiness, and guide lifecycle growth for a high-potential therapy area.

Work will be conducted in a hybrid model with on-site presence; the role offers visibility, impact, and opportunities for career growth within a global biopharma leader focused on

Qualifications

• Bachelor's degree in business, marketing, life sciences, or related field.
• MBA or equivalent preferred for advanced leadership.
• Demonstrated ability to use data and KPIs to drive decisions.

Responsibilities

• Create global marketing strategies and plans for major therapy areas.
• Lead launch readiness and lifecycle management across regions.
• Translate clinical and real-world evidence into value propositions for healthcare professionals.
• Oversee budget planning, forecasting, and resource allocation.

Education

Bachelor’s degree in business, marketing, life sciences, or related field

MBA or equivalent

Tools

Data-driven decision making

Job description

Business Introduction

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

Position Summary

There is an opportunity for a Global Marketing Director to help drive the first indication launch in Small Cell Lung Cancer for an antibody drug conjugate asset, paving the way to success for a medicine with enormous potential for both GSK and patients across Solid Tumors. You will lead global marketing strategy for a major therapy area(s), working across regions, global teams, medical colleagues, market access, commercial operations, and external partners. You will shape go‑to‑market plans, drive launch readiness, and guide lifecycle growth. We value clear thinkers who listen and move with purpose. This role offers visible impact, strong career growth, and the chance to help GSK unite science, technology and talent to get ahead of disease together.

Responsibilities

• Create clear, evidence‑based marketing plans that align global priorities with regional needs under accelerated timelines.
• Ensure compliant execution of promotional materials and external engagement in partnership with legal and compliance.
• Translate clinical and real‑world evidence into compelling value propositions for healthcare professionals and stakeholders.
• Lead budget planning, forecasting, and resource allocation to maximize return on investment.
• Foster strong, collaborative relationships with global and regional leadership to drive alignment.
• Represent the brand externally at key scientific and commercial meetings to capture insights and build credibility.
• Support tumour commercialization lead(s) in development of launch and brand plan(s).

Why You?

Work arrangement: Hybrid role with regular on‑site presence expected. Specific days per week will be agreed with hiring manager.

Basic Qualifications

We are seeking professionals with the following required skills and qualifications to help us achieve our goals:

• Bachelor’s degree in business, marketing, life sciences, or related field.
• 8 + years of pharmaceutical or biotech marketing experience.
• 3 + years of experience leading brand strategy and cross‑functional launch planning.
• Experience managing agencies, vendors, and external partners.
• Demonstrated ability to lead teams and influence in a matrix environment.
• Proven track record using data and KPIs to drive commercial decisions.

Preferred Qualifications

• Advanced degree such as MBA, MPH, PharmD, PhD or equivalent.
• Experience in oncology or another specialty medicine area.
• Experience leading a product launch or major lifecycle strategy.
• Strong omnichannel and digital marketing experience.
• Experience working across global and regional markets.
• Demonstrated financial acumen managing significant budgets and performance targets.

Skills

Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

Inclusion and Culture

We welcome applicants from all backgrounds. We seek people who bring curiosity, respect, and a commitment to better healthcare. If you want to shape global marketing strategy, develop teams, and make a measurable difference for patients, we encourage you to apply.

GSK US Benefits Summary

Accommodation

If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at [e-mail]

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

#LI-GSK