Global Marketing Leader - Corian Design

DuPont; Wilmington (DE); On-site; USD 180,000 - 240,000; Full time

Job summary

DuPont의 Corian Design 마케팅 리더로 글로벌 수요 창출과 브랜드 구축을 주도합니다. 전략 수립, 마케팅 기능 강화, 지역 상무와의 협업으로 글로벌 고객 여정을 최적화합니다.

역할은 수요 창출 전략 정의 및 운영, 디지털 전환 추진, 데이터 기반 마케팅 엔진 구축, 파이프라인 확대를 통해 매출 성장에 기여합니다. 다수 이해관계자와 협력하며 20% 출장 가능성을 수용해야 합니다.

Qualifications

• 글로벌/매트릭스 조직에서 마케팅 리더십 경험이 있어야 합니다.
• 수요 창출과 상업적 통합으로 측정 가능한 성장 이력 보유.
• 다양한 이해관계자와의 협업 및 전략적 영향력 보유.

Responsibilities

• 수요 창출 전략 정의 및 우선 세그먼트 파악.
• 지역 상무와 협력해 파이프라인 품질 및 전환 윈
• End-to-End 고객 여정 최적화 및 비효율 제거.
• 디지털 및 데이터 기반 마케팅 시스템 구축.
• 브랜드 리더십 강화 및 차별화된 서사 전달.
• 전 세계 팀을 이끌고 성과에 대한 명확한 책임 부여.

Skills

Leadership

Strategic thinking

Digital marketing

Cross-functional influence

Global scope

Education

Bachelor's in Business or Marketing

MBA preferred

Job description

듀폰은 필수적인 혁신을 통해 전 세계가 번영할 수 있도록 이바지하는 것을 목표로 삼고 있습니다. 우리는 중요한 사안을 해결하고자 노력합니다. 예를 들어 지구상 10억 명이 넘는 인구에게 깨끗한 물을 공급하거나, 스마트폰에서 전기차에 이르는 일상적인 기술 장치에 필수적인 소재를 생산하고, 전 세계 근로자를 보호하는 것 등이 우리가 생각하는 중요한 사안입니다. 세계 최고의 인재들이 듀폰을 직장으로 선택하는 수많은 이유를 알아보세요. 듀폰에 입사해야 하는 이유 | 듀폰 채용 https://careers.dupont.com/kr/ko/whyjoinus

Global Marketing Leader - Corian® Design

The Opportunity:

Corian® is a globally recognized, design-led brand with a strong foundation in material innovation and specification-driven demand. However, demand generation and commercial integration are inconsistent across regions, and the customer journey—from discovery through specification and purchase—contains friction that limits conversion. Marketing capabilities vary globally, with significant opportunity to strengthen digital, data, and performance-driven execution.

We are seeking a Global Marketing Leader, reporting directly to Corian® Global Business Director, to lead a transformation of how Corian® creates demand, engages specifiers, and converts market interest into measurable growth.

This leader will define where Corian® chooses to compete and how we win. The leader has global accountability for demand creation strategy, marketing capability building, and brand stewardship, working in close partnership with regional commercial leaders who own customer relationships and account execution.

This is a hands‑on transformation mandate requiring both strategic vision and operational leadership to build new capabilities while delivering near‑term commercial impact. The ambition is not only to grow Corian®, but to shape the next phase of growth in solid surface through stronger specification influence, a differentiated brand position, and a frictionless customer experience.

What You Will Own:

Demand Creation &Specification Influence

• Define and lead the global “where to play / how to win” strategy, including priority segments, use cases, and value propositions—and translate this into demand generation that increases specification, pipeline, and conversion
• Build upstream demand with architects, designers, and key specifiers
• Shift engagement from product-led to value- and outcome-driven

Marketing–Commercial Integration to ensure demand generated is captured

• Establish a global marketing operating system aligned to segmentation, account priorities, and value propositions
• Partner with regional commercial leaders to improve pipeline quality and win rates
• Equip sales teams with scalable tools, insights, and content that drive conversion

End-to-End Customer Journey

• Own and optimize the specification journey—from discovery through specification to purchase
• Identify and eliminate friction across channels, tools, and processes
• Improve conversion at each stage of the funnel

Digital &Data Transformation

• Build a fully measurable, data-driven marketing engine
• Leverage digital platforms, content, and analytics to drive engagement and growth
• Establish clear, consistent KPIs tied to pipeline, conversion, and ROI

Brand &Design Leadership

• Strengthen Corian®’s position as a premium, design-led brand
• Translate product innovation into compelling, differentiated narratives
• Balance short-term demand generation with long‑term brand equity

Organizational Leadership &Capability Building

• Define and build the structure, capabilities, and talent needed for a modern marketing function
• Lead and develop a global team with clear accountability for performance
• Transform the organization from a reactive, request-based model to a proactive, insight‑led growth engine

How Success will be measured:

• Clarity and consistency of priority segments, value propositions, and competitive positioning across regions
• Revenue growth and market-share expansion in priority segments
• Growth in specification-driven pipeline and quality of demand created
• Improvement in pipeline and specification‑to‑sale conversation rates
• Increased customer engagement and ease of specification for designers and specifiers
• Measurable contribution of marketing to commercial outcomes (pipeline, win rate, ROI)

Qualifications:

• 15+ years of experience
• Bachelor's degree in Business, Marketing, or similar required; MBA preferred
• Proven experience leading marketing in a building materials/construction ecosystem (or analogous B2B specification‑driven environment)
• Track record of driving measurable growth through demand generation and commercial integration
• Deep understanding of multi‑stakeholder customer journeys (specifiers, contractors, distributors, etc.)
• Experience building digital, data‑driven marketing capabilities
• Ability to operate at both strategic and operational levels in a global, matrixed organization
• Exceptional leadership and influence skills in complex, global organizations
• Willingness to travel up to 20% of the time

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