Global Marketing Leader - AI-Driven Strategy & Growth

We. Communications; Seattle, Northern (WA, KY); Hybrid; USD 181,000 - 235,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) match

Learning & Development

Parental Leave

Home office support

Technology stipend

Job summary

We. Communications is seeking a VP, Global Marketing to define and drive the agency’s global marketing strategy and translate it into an integrated program that strengthens reputation and fuels growth.

Working with senior leaders, this role will shape market insights, audience strategy and differentiators, translating them into a cohesive marketing plan across content, social, events, digital and activation channels.

Qualifications

• 12+ years of senior marketing, go-to-market or communications experience.
• Proven ability to develop global marketing strategy and translate it into integrated programs.
• Strong strategic counselor to senior executives with excellent judgment.
• Experience applying AI and emerging technologies to marketing and driving practical adoption.
• Deep experience across integrated marketing, including thought leadership, content, social, digital, earned and paid channels.
• Proven ability to lead high-performing teams and drive alignment across complex organizations.

Responsibilities

• Define We.’s global marketing strategy grounded in business ambitions and market opportunities.
• Translate differentiators into a market position and marketing agenda.
• Act as strategic counselor to the agency and leadership to drive relevance and competitive advantage.
• Translate strategy into an integrated marketing program across multiple channels.
• Lead day-to-day execution and performance of the marketing strategy.
• Advance AI-enabled marketing capabilities across audience intelligence, content development, activation, optimization and measurement.
• Strengthen go-to-market and ensure programs connect brand and demand.
• Turn insights into strategy for positioning, messaging and channel mix.
• Set thought leadership agenda and activate We.’s intellectual capital.
• Shape and activate the We. story across markets and channels.
• Lead integrated marketing campaigns spanning paid, owned, earned and social channels.
• Build a high-performing global marketing team and operating model.

Skills

Global marketing strategy

Audience insight

Storytelling

Go-to-market

AI in marketing

Measurement & analytics

Leadership

Job description

We. Communications is seeking a VP, Global Marketing to define and drive the agency’s global marketing strategy and translate it into an integrated program that strengthens reputation and fuels growth.

Working with senior leaders, this role will shape market insights, audience strategy and differentiators, translating them into a cohesive marketing plan across content, social, events, digital and activation channels.