Global Marketing & Launch Excellence Director

Ipsen Biopharmaceuticals Inc.; Cambridge (MA); On-site; USD 180,000 - 240,000; Full time

Job summary

Ipsen Pharma (SAS) is seeking a Global Marketing & Launch Excellence Director to drive launch readiness, brand planning, and marketing capabilities across Oncology, Rare Diseases, and Neuroscience. You will champion the Ipsen Way to Launch framework and oversee launch readiness at global and local levels, tracking KPIs and ensuring alignment with strategic plans.

The role involves leading cross-functional teams, coordinating global and affiliate activities, and shaping marketing excellence

Responsibilities

• Launch Excellence: Lead and optimize the Ipsen Way to Launch framework across therapeutic areas
• Brand Planning & Marketing Excellence: Oversee Global & Local Brand Planning processes from development to execution with cross-functional teams
• Marketing Capability Building - Ipsen Business Academy: Lead the development and deployment of training programs to build marketing capabilities

Job description

Title: Global Marketing & Launch Excellence Director

Company: Ipsen Pharma (SAS)

About Ipsen

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company's success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.

Job Description

Summary of the Position

Join Us to Make a Real Impact. Ipsen is a dynamic and growing global specialty-driven biopharmaceutical company focused on innovation and specialty care. We aim to make a sustainable difference by significantly improving patients' health and quality of life and providing them with effective therapeutic solutions for unmet medical needs through differentiated and innovative medicines in Oncology, Neurosciences and Rare Diseases. The patient is at the heart of everything we do, and we also care for our employees because they are the ambassadors who truly make the difference. We attract and develop bold, agile, entrepreneurial individuals who take full ownership of their decisions-leaders drawn by a purpose to make a direct impact through their work in people's lives. We offer employees a wealth of fulfilling challenges & growth opportunities, and the chance to contribute within a fast-moving organisation-an organisation that is genuinely game-changing.

About the Role

As the Global Marketing & Launch Excellence Director, you will be a strategic partner across our global and affiliate organizations, driving significant impact and spearheading organizational transformation. In this pivotal role, you will champion excellence in launch readiness, brand planning, and marketing capabilities across our three Therapeutic Areas. You will lead the optimization of the Ipsen Way to Launch framework, ensuring our teams are fully equipped for successful product launches. Your leadership will orchestrate the launch readiness process at both global and local levels, tracking progress and monitoring KPIs. Additionally, you will drive the Global & Local Brand Planning process and foster a culture of knowledge sharing across teams. By elevating Marketing excellence, you will develop best-in-class marketing capabilities while managing complex, high-impact projects in a global matrix environment.

Main Responsibilities

1. Launch Excellence
   
   
   
   • Lead and optimize the Ipsen Way to Launch framework across therapeutic areas
   
   
   • Coordinate launch readiness activities across Global & Local cross-functional Brand Teams, (Marketing, Medical, Market Access, Regulatory, Public Affairs, Supply, etc).
   
   
   • Organize and facilitate Launch Readiness meetings, ensuring stakeholder accountability and effective tracking of progress and KPIs
   
   
   • Identify risks and implement course corrections where needed, escalating red flags to leadership.
   
   
   • Challenge and advise Asset Leads on strategic planning quality and launch preparedness when needed.
   
   
   
   


2. Brand Planning & Marketing Excellence
   
   
   
   • Oversee the Global & Local Brand Planning processes from development to execution, in collaboration with Global & Local cross-functional teams.
   
   
   • Ensure strategic alignment and co-creation of Global Brand Plans with affiliates, supporting dissemination post-GBOC endorsement.
   
   
   • Align GBP timelines and deliverables with cross-functional stakeholders, co-lead strategic touchpoints and activation reviews with top management.
   
   
   • Continuously assess and improve strategic planning processes, templates and expected outcomes ..
   
   
   • Promote knowledge sharing and collaboration between global and local teams.
   
   
   
   


3. Marketing Capability Building - Ipsen Business Academy
   
   
   
   • Lead the development and deployment of the Ipsen Business Academy, aimed at building best-in-class marketing capabilities.
   
   
   • Drive the strategic design of training programs (in partnership with external agencies), ensuring operational and strategic marketing excellence.
   
   
   • Present and align the Academy roadm