Global Brand Lead

Ipsen Group; United States; On-site; USD 180,000 - 260,000; Full time

Job summary

Ipsen is seeking a Global Brand Lead to shape and deliver the global brand strategy for an asset portfolio, with emphasis on US market alignment and cross-functional execution. The role drives launch readiness, lifecycle growth, and long-term brand value through collaboration across Medical, Regulatory, Finance, and other teams.

The ideal candidate brings strategic marketing expertise, strong scientific and commercial acumen, and proven success in leading product launches in the US, ideally in

Qualifications

• Degree in life sciences or business; advanced degree preferred.
• Experience in the pharmaceutical/biopharmaceutical industry.
• Proven track record of leading successful product launches, ideally in the US market.
• Experience in migraine or neuroscience is a strong plus.
• Fluent English.

Responsibilities

• Develop and execute the integrated global brand strategy to maximize long-term asset value.
• Lead global launch planning and readiness activities for successful commercialization.
• Drive lifecycle management strategies to accelerate growth and expand market opportunities.
• Lead and influence a global matrix team across Commercial, Medical, Market Access and other functions.
• Leverage customer and market insights to inform strategic choices.
• Define performance metrics and monitor results to achieve objectives.

Skills

Brand strategy

Launch planning

Cross-functional leadership

Market insights

Strategic communications

Education

Degree in life sciences or business

Advanced degree preferred

Job description

Global Brand Lead

Title: Global Brand Lead
Company: About Ipsen: Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society! For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.

Job Description

The Global Brand Lead is a senior commercial and enterprise leader responsible for shaping and delivering the global brand strategy for an assigned asset or portfolio. The role leads the integrated brand planning process, translates asset strategy into clear commercial priorities, and mobilizes cross-functional global, regional, and local teams to drive launch readiness, lifecycle growth, and long-term brand value. This role is especially critical where strong global-local alignment, disciplined launch execution, and deep understanding of the US market are required. The Global Brand Lead will bring strategic marketing expertise, strong scientific and commercial acumen, and the ability to lead through influence across Medical, Market Access, Regulatory, Insights, Finance, Supply, Legal, Compliance, Digital / Customer Experience, and priority affiliate teams. The ideal candidate is a strategic, externally oriented, and execution-focused leader who can create clarity in ambiguity, build alignment across a complex matrix, and deliver high-impact brand plans that advance patient outcomes and business performance.

WHAT - Main Responsibilities & Technical Competencies

• Brand Strategy & Portfolio Leadership
• Develop and execute the integrated global brand strategy to maximize long-term asset value and patient impact.
• Translate portfolio and asset objectives into clear commercial priorities, strategic initiatives, and measurable business outcomes.
• Launch & Growth Execution
• Lead global launch planning and readiness activities to ensure successful commercialization in priority markets.
• Drive lifecycle management strategies that accelerate growth, expand market opportunities, and sustain brand performance.
• Cross-Functional Leadership
• Lead and influence a global matrix team across Commercial, Medical, Market Access, Regulatory, Finance, Supply Chain, and other key functions.
• Build alignment across global and local stakeholders to ensure effective decision-making and execution.
• Customer & Market Insight
• Leverage customer, patient, competitor, and market insights to identify opportunities, mitigate risks, and inform strategic choices.
• Ensure strategies are grounded in evolving market dynamics and stakeholder needs.
• Performance & Governance
• Define performance metrics, monitor results, and drive course corrections to achieve business objectives.
• Ensure all activities are executed in compliance with company policies and applicable regulations.

HOW - Knowledge & Experience

• Education: Degree in life sciences or business; advanced degree preferred.
• Experience: Relevant experience in the pharmaceutical/biopharmaceutical industry.
• Proven track record of leading successful product launches, ideally in the US market.
• Experience in migraine or neuroscience is a strong plus.
• Demonstrated ability to lead cross-functional and cross-cultural teams.
• Languages: Fluent English required.

We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application. Ipsen is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law. At Ipsen, each employee makes a real impact. Our teams are passionate about what they do because they care about making a difference in patients’ lives. We invest in our employees to support life-changing projects that create positive impact for patients and society.