Global Marketing Director

Novanta Corporation; United States; On-site; USD 167,000 - 248,000; Full time

Benefits offered by this job

Medical benefits

Annual bonus potential

Global leadership role

Career development

Job summary

Keonn Technologies, a Novanta Company, is seeking a Global Marketing Director to build and lead its global marketing function. This strategic, hands-on role shapes market narratives, drives enterprise demand, and positions the company as a leader in store intelligence.

You will lead branding, product marketing, and go-to-market programs across regions, develop partner ecosystems, enable sales with compelling content, and scale a high-performing global marketing team with a strong emphasis on

Qualifications

• Senior B2B marketing leadership experience in enterprise technology.
• Experience building a marketing division from the ground up.
• Experience marketing RFID-enabled solutions.
• Proven success marketing complex hardware and software/platforms.
• Strong background in product marketing, demand generation and brand positioning.
• Experience with partner ecosystems and co-marketing strategies.
• Ability to translate technical concepts into clear business value.
• Experience leading global teams across regions.
• Excellent English communication; additional languages a plus.

Responsibilities

• Define and execute the global marketing strategy, positioning, and messaging.
• Lead brand transformation toward a platform-based, AI-driven offering.
• Drive product marketing, including value propositions, launches, and ROI storytelling.
• Build and manage partner co-marketing programs with key ecosystem players.
• Develop enterprise demand generation and account-based marketing programs.
• Lead PR, thought leadership, analyst relations, and major industry events.
• Enable Sales and Customer Success with tools, content, and competitive insights.
• Build and lead a high-performing global marketing team and infrastructure.

Skills

Senior B2B marketing leadership

Marketing division building

RFID-enabled solutions

Marketing hardware + software

Product marketing

Demand generation

Brand positioning

Partner ecosystems

Global team leadership

Strong English communication

Job description

Build a career powered by innovations that matter! At Novanta, our innovations power technology products that are transforming healthcare and advanced manufacturing-improving productivity, enhancing people's lives and redefining what's possible. We create for our global customers engineered components and sub-systems that deliver extreme precision and performance for a range of mission-critical applications-from minimally invasive surgery to robotics to 3D metal printing.

Novanta is one global team with over 26 offices located in The Americas, Europe and Asia-Pacific. Looking for a great place to work? You have found it with a culture that embraces teamwork, collaboration and empowerment. Come explore Novanta.

Novanta is seeking a Global Marketing Director to build and lead its global marketing function. This role will define the company's market narrative, drive enterprise demand, and position Keonn, a Novanta Company, as a leader in the emerging "store intelligence" category. The position is both strategic and hands-on, with responsibility for scaling marketing operations and supporting a partner-led go-to-market strategy.

Keonn Technologies, a Novanta Company, is a Barcelona-based retail technology company specializing in RFID solutions, real-time store intelligence, and AI-driven retail automation. With deployments across more than 1,600 stores globally, Keonn is evolving from a hardware leader to a full physical-store intelligence platform enabling the "intelligent store."

Key Responsibilities

• Define and execute the global marketing strategy, positioning, and messaging.
• Lead brand transformation toward a platform-based, AI-driven offering.
• Drive product marketing, including value propositions, launches, and ROI storytelling
• Build and manage partner co-marketing programs with key ecosystem players.
• Develop enterprise demand generation and account-based marketing programs.
• Lead PR, thought leadership, analyst relations, and major industry events.
• Enable Sales and Customer Success with tools, content, and competitive insights.
• Build and lead a high-performing global marketing team and infrastructure.

First-Year Priorities

• Establish and launch a refreshed brand and messaging strategy.
• Introduce the "store intelligence" narrative globally.
• Build a scalable demand generation and marketing operations engine.
• Launch key partner marketing initiatives.

Requirements

• Senior B2B marketing leadership experience in enterprise technology
• Experience building a marketing division
• Experience Marketing RFID-Enabled solutions
• Proven success in marketing complex hardware + software/platform solutions
• Strong background in product marketing, demand generation, and brand positioning
• Experience with partner ecosystems and co-marketing strategies
• Ability to translate technical concepts into clear business value
• Experience leading global teams and working across regions
• Excellent English (additional languages are a plus).

Why Join Keonn

This is a unique opportunity to shape the marketing strategy of a fast-growing, innovation-driven company and define a new category in retail technology. You will play a key role in transforming how the industry understands and adopts the intelligent store concept.

Compensation And Benefits

• The base pay for this position is $166,500 to $248,000 per year.
• Dependent on the position offered, annual bonuses and other forms of compensation may be provided as part of the compensation package.
• Novanta supports all aspects of your life's needs. This position provides a full range of medical, financial, and other benefits to make your quality of life better.

Novanta is proud to be an equal employment opportunity and affirmative action workplace. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, military and veteran status, disability, genetics, or any other category protected by federal law or Novanta policy.

Please call [phone] if you need a disability accommodation for any part of the employment process.