Global Marketing Alliances Manager

HP; Spring (TX); On-site; USD 131,000 - 205,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

Paid time off

Job summary

HP, Inc. in the United States is seeking a seasoned partner marketing leader to drive alliance strategies with technology brands. You will shape messaging, develop compelling campaigns, and align cross‑functional teams to accelerate GTM initiatives.

Reporting to the Director of Alliance Marketing, PS, you will work with a global team to translate partnerships with Microsoft, Intel, Google, and others into revenue growth and differentiated market positioning.

Qualifications

• Minimum of 8 years in B2C and B2B marketing roles.
• Experience with or strong curiosity about AI applications in marketing.
• Ability to cut through silos and drive cross‑functional initiatives.
• Creative, persuasive, and relationship‑oriented with partners.
• Experience guiding GTM strategies across large teams.

Responsibilities

• Help craft and execute a partner marketing strategy with strong messaging.
• Drive GTM alignment and remove barriers across org silos.
• Develop assets outlining value proposition and messaging for partners.
• Partner with Marketing and Commercial teams to deliver differentiated market positioning.
• Prove concepts to expand partnership opportunities and mutual benefit.
• Collaborate with GTM teams to manage budgets and support revenue growth.

Skills

Strategic marketing

Go-to-Market strategy

Digital marketing

Agile mindset

Partnership marketing

Storytelling

Cross-functional leadership

Campaign execution

Tools

Salesforce

Job description

Description

It’s an amazing time to be a part of HP! As the world’s #1 manufacturer of printers and PCs, HP creates technology that makes life better for everyone, everywhere.

We’re on a mission to hire the best talent and are committed to creating exceptional employee experiences that drive high levels of employee engagement and result in a fulfilling relationship with work.

Within HP’s PC division, the marketing team is looking for a seasoned marketer who has demonstrated the ability to drive the development and execution of business-building marketing strategies. You will be leading partner marketing strategy, messaging, and initiatives with key alliances. Our partnerships with powerful brands like Microsoft, Intel, AMD, Google, Nvidia, Qualcomm, and more help drive innovation and deliver benefits for customers everywhere, and this position is essential to bringing those partnerships together for success. You will provide insights grounded in market, customer, and business opportunity understanding, and guide customer‑centric partnership strategies.

The ideal candidate will have experience cutting through silos and across an organization to guide, align, and deliver successful execution of initiatives. They need to be creative, persuasive, have strong analytical skills, and a passion for building relationships and collaborating with partners.

Reporting to the Director of Alliance Marketing, PS, you will work with a team of marketing professionals based around the world to bring your strategies to bear on the business.

Responsibilities

• Help craft an inspiring and dynamic partner marketing strategy, positioning and messaging that is unique and sets HP apart from the competition.
• Demolish barriers and silos to create a consolidated strategy that empowers GTM execution.
• Develop and evangelize simple/clear assets that outline the value proposition, narrative, and messaging to drive common, globally understood initiatives.
• Partner with Marketing and Commercial Organization to build a clear marketing vision and strategy for key partners that deliver a distinct, differentiated, and relevant positioning in the market.
• Strategically prove concepts that will expand opportunities for our partnerships and deliver mutual benefit.
• Work closely with GTM teams to drive efficient strategies, manage budgets, support revenue generation, and sales growth with a market‑centric approach.
• Cultivate excitement internally for our team’s efforts.

Knowledge And Skills

• Minimum of 8 years in B2C and B2B marketing roles.
• Someone with experience in or extreme curiosity about Artificial Intelligence and uncovering what it can and will do for people.
• Imagination coupled with relentless results‑orientation.
• Expertise in value proposition development, campaign creation, and execution.
• Experience in working closely with GTM teams to design and deliver with relevant impact.
• Storyteller, narrator, crafter of connections.
• Agile, flexible, adaptable, and comfortable navigating ambiguity
• A collaborative leader who is experienced and comfortable working in a matrix structure.

Preferred Certifications

NA

Knowledge & Skills

• Agile Methodology
• Business Development
• Business Marketing
• Business Strategies
• Business To Business
• Channel Management
• Channel Sales
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• New Product Development
• Product Management
• Product Marketing
• Salesforce
• Social Media

Cross-Org Skills

• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope

• Impacts large functions and leads large, cross-division functional teams or projects.

Complexity

• Provides highly innovative solutions to complex problems within established policy.

Disclaimer

• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

The pay range for this role is $130,700 to $205,200 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

HP offers a comprehensive benefits package for this position, including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview

[https://hpbenefits.ce.alight.com/]

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job

Marketing

Schedule

Full time

Shift

No shift premium (United States of America)

Travel

Relocation

Equal Opportunity Employer (EEO)

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"