Global Makeup Marketing Manager — US Growth

L'Oréal; New York (NY); Hybrid; USD 98,000 - 140,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401K

Pension Plan

Hybrid work

Mobile allowance

Job summary

L’Oréal Paris US DMI is seeking a Manager, Global Marketing (Cosmetics) to lead the US category growth and translate global master plans into US-specific innovations. You will oversee end-to-end product development, from concept to shelf, and drive strategic initiatives with senior management and retailers.

Responsibilities include managing the US portfolio, coordinating cross-functional teams, and leading packaging design, claims, and star ingredients.

Qualifications

• Bachelor’s degree required.
• 3+ years of marketing experience within CPG or the Beauty industry.
• Deep knowledge of the Makeup Metier and category dynamics.
• Proven track record managing a product through its lifecycle (launch or renovation).
• Ability to manage challenging projects and pivot strategies based on market performance.
• Strong experience in Operational or Global Marketing; exposure to international markets is preferred.

Responsibilities

• Lead the development of the US Category Growth Plan.
• Influence Global Master Plan to prioritize US insights and requirements.
• Partner with US Marketing teams for adoption and execution of strategy.
• Coordinate with R&I and Industry teams to ensure manufacturing excellence.
• Lead artwork process including packaging design and adaptation.
• Develop US formulas, shade names, claims and key ingredients.
• Coordinate US CMIs and U.S. Focus Groups to gain consumer insights.
• Consult on Global and US IMC development and validation with Legal/Scientific teams.

Skills

Marketing

Global marketing

Brand management

Product lifecycle

Education

Bachelor’s degree

Job description

L’Oréal Paris US DMI is seeking a Manager, Global Marketing (Cosmetics) to lead the US category growth and translate global master plans into US-specific innovations. You will oversee end-to-end product development, from concept to shelf, and drive strategic initiatives with senior management and retailers.

Responsibilities include managing the US portfolio, coordinating cross-functional teams, and leading packaging design, claims, and star ingredients.