Manager, Global Marketing, L'Oreal Paris DMI Cosmetics

L'Oréal; New York (NY); Hybrid; USD 98,000 - 140,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401K

Pension Plan

Hybrid work

Mobile allowance

Job summary

L’Oréal Paris US DMI is seeking a Manager, Global Marketing (Cosmetics) to lead the US category growth and translate global master plans into US-specific innovations. You will oversee end-to-end product development, from concept to shelf, and drive strategic initiatives with senior management and retailers.

Responsibilities include managing the US portfolio, coordinating cross-functional teams, and leading packaging design, claims, and star ingredients.

Qualifications

• Bachelor’s degree required.
• 3+ years of marketing experience within CPG or the Beauty industry.
• Deep knowledge of the Makeup Metier and category dynamics.
• Proven track record managing a product through its lifecycle (launch or renovation).
• Ability to manage challenging projects and pivot strategies based on market performance.
• Strong experience in Operational or Global Marketing; exposure to international markets is preferred.

Responsibilities

• Lead the development of the US Category Growth Plan.
• Influence Global Master Plan to prioritize US insights and requirements.
• Partner with US Marketing teams for adoption and execution of strategy.
• Coordinate with R&I and Industry teams to ensure manufacturing excellence.
• Lead artwork process including packaging design and adaptation.
• Develop US formulas, shade names, claims and key ingredients.
• Coordinate US CMIs and U.S. Focus Groups to gain consumer insights.
• Consult on Global and US IMC development and validation with Legal/Scientific teams.

Skills

Marketing

Global marketing

Brand management

Product lifecycle

Education

Bachelor’s degree

Job description

Job Title: Manager, Global Marketing (Cosmetics) L'Oreal Paris US DMI

Location: 10 Hudson Yards, New York, NY

Division: Consumer Products Division (CPD)

Reports to: Assistant Vice President, Global Marketing – L'Oréal Paris Makeup US DMI HUB

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

Our mission is to democratize the best of beauty, making it accessible and sustainable for all. CPD is the largest division within the L'Oréal Group, home to iconic brands including L'Oréal Paris (the world’s #1 beauty brand), Maybelline New York, Garnier, and NYX Professional Makeup. Join a team of 30,000 passionate professionals worldwide dedicated to bringing high-quality beauty to another billion consumers.

What You Will Do

As a Manager, Global Marketing (Cosmetics) L'Oreal Paris US DMI, you will be the strategic architect of the US category growth plan. You will influence global master plans to ensure US market needs are captured and lead the end-to-end development of US-specific innovations.

Strategy & Vision

• Lead the development of the US Category Growth Plan.
• Exert strategic influence over the Global Master Plan to ensure US consumer insights and market requirements are prioritized.
• Partner with US Marketing teams to ensure successful adoption and execution of the strategic vision.
• Manage key country relationships and high-level communications for the Makeup category.
• Prepare and lead strategic presentations for Senior Management and Key Retailer Innovation Meetings.

Project Management & Product Development

• End-to-End Ownership: Manage the product portfolio from concept to shelf with full accountability.
• Concept Development: Draft and adapt product concepts specifically for the US market landscape.
• Economic Steering: Manage financial and economic equations in collaboration with US and DMI Finance teams.
• Cross-Functional Leadership: Coordinate with R&I and Industry teams to ensure manufacturing excellence.
• Brand Identity: Lead the artwork process, including packaging design and adaptation.
• Trend Decoding: Identify white-space opportunities and rising trends to future-proof the product pipeline.
• Product Excellence: Own the development of US formulas, shade names, claims, and star ingredients.

Consumer Market Insights (CMI)

• Coordinate comprehensive research plans to validate new innovations.
• Directly participate in US Focus Groups to gain deep consumer intimacy.

Content & IMC

• Consult on Global and US-specific Integrated Marketing Communications (IMC) development.
• Collaborate with Legal and Scientific teams for US claim validation and approvals.

Requirements

• Education: Bachelor’s degree required.
• Experience: 3+ years of marketing experience within Consumer Packaged Goods (CPG) or the Beauty industry.
• Expertise: Deep knowledge of the Makeup Metier and overall category dynamics.
• Proven Track Record: Experience successfully managing a product through its entire life cycle (launch or renovation).
• Agility: Ability to manage challenging projects and pivot strategies based on market performance.
• Communication: Strong prior experience in Operational or Global Marketing; exposure to international markets is preferred.

What's In It For You

• Salary Range: $98,400 – $140,200 (Compensation is determined by work experience, education, and skill level).
• Benefits: Medical, Dental, Vision, 401K, and a Pension Plan.
• Hybrid Work: Up to 2 days per week work-from-home (subject to manager approval).
• Time Off: Paid Company Holidays, Paid Vacation, Vacation Buy Program, Summer Fridays, and Volunteer Time.
• Perks: VIP access to L’Oréal’s internal shop (discounted products) and a monthly mobile allowance.
• Growth: Unlimited access to e-learnings, mentorship programs, and Lunch & Learn sessions.

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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