Global Luxury Marketing Director — Brand & Growth

Mode Executive; New York (NY); On-site; USD 200,000 - 400,000; Full time

Job summary

Mode Executive partners with an internationally recognised luxury Ready-to-Wear fashion house to appoint a Global Marketing Director based in New York. You will shape global brand strategy and drive commercial performance across international markets.

Reporting to the CEO, you will oversee brand communications, integrated campaigns, digital marketing, PR, partnerships and customer engagement, guiding a high-performing team and partnering with senior leadership to ensure aligned growth across

Qualifications

• Significant senior marketing leadership experience within the luxury fashion industry, ideally within Ready-to-Wear.
• Demonstrated success developing and executing international marketing strategies for a global luxury brand.
• Strong understanding of luxury brand positioning, consumer behaviour and omnichannel marketing.
• Experience leading integrated campaigns across digital and traditional channels.

Responsibilities

• Develop and deliver a global marketing strategy aligned with objectives and brand vision.
• Lead integrated campaigns, product launches, fashion week initiatives and brand activations.
• Drive global brand positioning across key international markets.
• Oversee marketing channels including digital, social, CRM, content and events.
• Partner with Creative and Product to reflect brand identity and storytelling.
• Lead global PR, media relations and influencer partnerships.
• Identify strategic partnerships to enhance brand awareness.
• Collaborate with E-commerce to improve acquisition, retention and lifetime value.
• Support Retail and Wholesale with marketing programmes and market launches.
• Manage budgets, agency relationships and campaign ROI.
• Build and mentor a high-performing international marketing team.
• Monitor market trends and consumer behaviour to identify opportunities.
• Establish performance metrics and report on campaign impact to executives.

Skills

Senior leadership

Luxury marketing

Global strategy

Omnichannel marketing

PR & partnerships

Data-driven decisions

Team development

Budget management

Stakeholder management

Analytics

Job description

Mode Executive partners with an internationally recognised luxury Ready-to-Wear fashion house to appoint a Global Marketing Director based in New York. You will shape global brand strategy and drive commercial performance across international markets.

Reporting to the CEO, you will oversee brand communications, integrated campaigns, digital marketing, PR, partnerships and customer engagement, guiding a high-performing team and partnering with senior leadership to ensure aligned growth across