Global Head of Paid Marketing

Faire Wholesale Inc.; San Francisco (CA); Hybrid; USD 248,000 - 341,000; Full time

Benefits offered by this job

Equity

Benefits

Hybrid work model

Job summary

Faire is seeking a Head of Paid Marketing to lead global paid acquisition and measurement for our two-sided marketplace. You will own strategy, budget, and payback targets while building and guiding a high‑performing AI‑native growth team to scale across retailers and brands.

The role requires deep experience with paid search, social, affiliates, and CTV, plus a track record of running large budgets in a fast‑growing tech environment. This hybrid role offers equity and comprehensive benefits.

Qualifications

• 12+ years of performance/paid marketing experience.
• Experience scaling 8-9 figure paid budgets.
• Excellent written and oral communication skills.
• Proven ability to lead a high-velocity testing culture.
• Experience with two-sided marketplaces or small business audiences.

Responsibilities

• Own and scale global paid acquisition across both sides to $xxM annually.
• Define long-term paid roadmap for executives and build resourcing framework.
• Build retargeting/remarketing programs to drive incremental GMV and re-engage retailers/brands.
• Diversify the paid channel mix with new channels and clear incrementality evidence.
• Build measurement/infrastructure (incrementality testing, MMM, multi-touch attribution).
• Hire and develop a paid marketing team; establish AI practices to automate processes.
• Partner with Creative and Product to build a unified experimentation roadmap.
• Work with Engineering to harden data pipelines and tracking infrastructure.

Skills

Paid marketing leadership

Budget ownership

A/B testing

Measurement/attribution

AI in marketing

Global/international experience

Cross-functional collaboration

Job description

Faire is seeking a Head of Paid Marketing to lead global paid acquisition and measurement for our two-sided marketplace. You will own strategy, budget, and payback targets while building and guiding a high‑performing AI‑native growth team to scale across retailers and brands.

The role requires deep experience with paid search, social, affiliates, and CTV, plus a track record of running large budgets in a fast‑growing tech environment. This hybrid role offers equity and comprehensive benefits.