Global GTM Strategist - Marathon Franchise

Bungie, Inc.; Northern (KY); Hybrid; USD 156,000 - 185,000; Part time

Job summary

Bungie is seeking a Principal Marketing Manager (Contract) to lead integrated, global GTM strategy for Marathon. You will translate franchise strategy and product roadmaps into cohesive plans that acquire new players, re-engage owners, and deepen community engagement.

You will lead cross-functional teams across Brand, Growth, Community, and Analytics, driving performance through data-driven insights and strong executive communication. This role oversees regional adaptation and budget management.

Qualifications

• 7+ years experience leading integrated marketing, product marketing, or GTM strategy
• Experience launching complex, cross-functional campaigns at a global scale
• Deep familiarity with game franchises and online player communities
• Strong understanding of full marketing mix: brand, product marketing, community, paid media, and acquisition
• Ability to translate product strategy, audience insight, and business goals into GTM plans
• Proven ability to influence senior leaders and align teams without direct authority
• Strong analytical and commercial judgment using performance data and player insights
• Excellent written, verbal, and presentation communication for executives and cross-functional audiences
• Ability to create clarity across multiple workstreams, establish priorities and decisions points
• Sound judgment navigating changing product plans and player sentiment

Responsibilities

• Own the development of integrated global GTM strategies for Marathon releases and moments.
• Translate strategy, roadmaps, and audience priorities into clear marketing strategies and investment recommendations.
• Develop audience-led plans spanning acquisition, reactivation, retention, engagement, and long-term value.
• Establish and lead cross-functional GTM operating rhythm with milestones, reviews, and risk tracking.
• Align senior stakeholders around priorities, roles, and decision points with clear communication.
• Identify GTM risks and opportunities and drive timely resolution across teams.
• Partner with Brand and Creative to translate Marathon’s positioning into campaigns and experiences.
• Collaborate with regional teams to adapt global strategies for North America, EMEA, APAC, LATAM.
• Define KPIs, monitor performance, and translate insights into optimization plans.
• Guide paid media strategy, budgets, and agency partnerships within the integrated plan
• Work with Product Management to unlock value from platform relationships
• Provide clear briefs and defined scopes to agencies and vendors

Skills

GTM strategy

Cross-functional leadership

Global marketing

Stakeholder influence

Analytics & performance data

Executive communications

Job description

Bungie is seeking a Principal Marketing Manager (Contract) to lead integrated, global GTM strategy for Marathon. You will translate franchise strategy and product roadmaps into cohesive plans that acquire new players, re-engage owners, and deepen community engagement.

You will lead cross-functional teams across Brand, Growth, Community, and Analytics, driving performance through data-driven insights and strong executive communication. This role oversees regional adaptation and budget management.