Principal Marketing Manager, Marathon (Contract)

PlayStation; Northern (KY); Hybrid; USD 109,000 - 123,000; Part time

Job summary

PlayStation, via Bungie Publishing, seeks a Principal Marketing Manager (Contract) to lead integrated global go-to-market strategy for Marathon. Translate franchise strategy, roadmaps, audience insights, and business objectives into cohesive plans to acquire players, reengage owners, and deepen community commitment.

You will drive cross-functional collaboration across Brand, Product Marketing, Growth, Community, Communications, Creative, Analytics, Finance, and regional teams, aligning

Qualifications

• 7+ years leading integrated marketing or GTM strategy in gaming or tech.
• Experience launching cross-functional, global marketing programs.
• Deep familiarity with game franchises and online player communities.
• Broad understanding of brand, product marketing, paid and earned media.
• Ability to translate strategy into clear GTM plans and investment choices.
• Proven ability to influence senior leadership without direct authority.
• Strong analytical skills and data-driven decision making.
• Excellent written and verbal communication for executive audiences.

Responsibilities

• Own the development of integrated global GTM strategies for major Marathon releases and franchise moments.
• Translate franchise strategy and roadmaps into marketing strategies, launch architectures, milestones, and investments.
• Develop audience-led plans across acquisition, reactivation, retention, engagement, and long-term value.
• Lead cross-functional GTM operating rhythm with planning milestones and post-launch learning.
• Align stakeholders around priorities, roles, and decisions; communicate clearly.
• Identify GTM risks and opportunities; drive timely resolutions across teams.
• Partner with Brand and Creative to translate Marathon positioning into campaigns and experiences.
• Adapt global strategies for North America, EMEA, APAC, LATAM with a cohesive franchise approach.
• Work with Analytics, Insights, PM, and Finance on targets, benchmarks, and budgets.
• Define and report KPIs across awareness, acquisition, conversion, reactivation, retention, and ROI.
• Lead marketing performance reviews and translate insights into optimizations.
• Guide paid media strategy, budget allocation, and agency partnerships.
• Collaborate with PM and Development to unlock value from platform relationships.
• Provide clear briefs and manage budgets with agency partners.

Skills

GTM strategy

Cross-functional leadership

Franchise marketing

Audience insights

Executive communication

Analytics & measurement

Strategic planning

Global campaign management

Job description

The Bungie Publishing team is seeking a Principal Marketing Manager (Contract) to lead integrated global go-to-market strategy and planning for Marathon. Reporting to the Director, Marathon Franchise Marketing, this role will translate franchise strategy, product roadmaps, audience insights, and business objectives into cohesive marketing plans that acquire new players, reengage existing owners, and deepen the commitment of Marathon’s active community.

You will serve as a senior cross-functional leader across Brand, Product Marketing, Growth, Community, Communications, Creative, Analytics, Finance, regional teams, and Development. The ideal candidate combines strategic judgment with operational leadership: someone who can create clarity from complexity, align senior stakeholders around difficult decisions, and continually improve our plans through player insight and performance data.

Responsibilities

• Own the development of integrated global GTM strategies for major Marathon releases, seasons, and franchise moments, ensuring plans support franchise priorities, player needs, and business goals.
• Translate franchise strategy, product roadmaps, audience priorities, and business objectives into clear marketing strategies, launch architectures, milestones, and investment recommendations.
• Develop audience-led plans spanning acquisition, reactivation, retention, engagement, and long-term player value across paid, owned, earned, community, platform, and regional channels.
• Establish and lead the cross-functional GTM operating rhythm, including planning milestones, readiness reviews, decision points, dependency management, risk tracking, and post-launch learning.
• Align senior stakeholders and executional partners around priorities, roles, tradeoffs, and success measures, ensuring critical information and decisions are communicated clearly and consistently.
• Identify GTM risks and opportunities early, develop actionable recommendations, and drive timely resolution across Publishing, Development, and regional teams.
• Partner with Brand and Creative teams to translate Marathon’s positioning and creative strategy into consistent, audience-relevant campaigns and player experiences across channels and markets.
• Partner with regional marketing teams to adapt global strategies for North America, EMEA, APAC, and LATAM while maintaining a cohesive franchise approach.
• Partner with Analytics, Insights, Product Management, and Finance to establish audience targets, performance benchmarks, measurement plans, and budget-efficiency goals.
• Define, monitor, and report against franchise and campaign KPIs, including awareness, consideration, acquisition, conversion, reactivation, retention, engagement, revenue, and ROI.
• Lead marketing performance reviews and translate player, market, and campaign insights into optimization plans that inform future campaigns, product beats, and investment decisions.
• Guide global paid media strategy, budget allocation, and agency partnerships as part of the broader integrated GTM plan, optimizing investment across channels, audiences, and regions.
• Partner with Product Management and Development to unlock value from first-party platform relationships and identify opportunities that strengthen reach, engagement, and commercial performance.
• Provide clear direction to agencies, vendors, and executional partners through strong briefs, aligned scopes, disciplined budget management, and timely feedback.

Required Skills and Experience

• 7+ Years experience leading integrated marketing, product marketing, or GTM strategy within gaming, technology, entertainment, or another complex consumer business; experience operating at a global scale is strongly preferred.
• Demonstrated success leading complex, cross-functional launches or live-service marketing programs with meaningful audience and business impact.
• Deep familiarity with game franchises and online player communities, ideally within first-person shooters, extraction shooters, or live-service games.
• Strong understanding of the full marketing mix, including brand, product marketing, community, communications, creative, partnerships, lifecycle marketing, organic channels, paid media, and player acquisition.
• Ability to translate product strategy, audience insight, and business goals into clear GTM choices, integrated plans, and investment recommendations.
• Proven ability to influence senior leaders, align teams without direct authority, and resolve competing priorities across complex organizations.
• Strong analytical and commercial judgment, with experience defining success measures and using performance data, research, and player insight to improve strategy and execution.
• Exceptional written, verbal, and presentation communication skills, with the ability to make complex topics clear, compelling, and actionable for executive and cross-functional audiences.
• Demonstrated ability to create clarity across multiple complex workstreams, establish priorities and decision points, and drive stakeholders toward timely resolution.
• Sound judgment and adaptability when navigating changing product plans, emerging player sentiment, competitive disruption, or other high-pressues business challenges.

Nice-to-Have Skills

• Deep familiarity with Marathon, its evolving player community, and the broader competitive landscape.
• Expertise marketing live-service games across launch, seasonal, reactivation, and long-term lifecycle moments.
• Experience developing global strategies that can be effectively adapted for regional markets.
• Experience managing major media investments, external agencies, and first-party platform partnerships.

At SIE, working with our partners, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the individual base pay range may vary based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for benefit offerings that include medical, dental, and vision. Click here to learn more.

The estimated base pay range for this role is listed below, this is an hourly rate.

$79—$89 USD

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