Global Digital Campaigns Director for SaaS Growth

The MathWorks, Inc.; Natick (MA); Hybrid; USD 140,000 - 180,000; Full time

Job summary

A leading software company is seeking a Director of Digital Marketing and Campaigns to lead global campaign strategy and digital marketing programs. This role involves defining and executing a cohesive strategy to ensure meaningful customer engagement and sustained usage. With a focus on aligning with business priorities and customer needs, candidates should have extensive B2B marketing experience and strong leadership skills. This position promotes a hybrid work model for optimal work-life balance.

Qualifications

• 20 years of professional work experience required, with 8 years in management.
• 10+ years in B2B marketing with leadership roles in digital marketing or campaign management.

Responsibilities

• Set and evolve campaign strategy to align with business priorities.
• Ensure programs focus on customer adoption and long-term value.
• Guide digital marketing strategy across web and promotional channels.

Skills

B2B marketing experience

Leadership in digital marketing

Cross-functional collaboration

Communication skills

Education

Bachelor's degree

Job description

A leading software company is seeking a Director of Digital Marketing and Campaigns to lead global campaign strategy and digital marketing programs. This role involves defining and executing a cohesive strategy to ensure meaningful customer engagement and sustained usage. With a focus on aligning with business priorities and customer needs, candidates should have extensive B2B marketing experience and strong leadership skills. This position promotes a hybrid work model for optimal work-life balance.