Global Growth & Market Expansion Lead

Meta; Burlingame (CA); On-site; USD 130,000 - 188,000; Full time

Job summary

Meta is seeking a Product Marketing Manager to own the end-to-end market expansion GTM strategy for wearables across global markets. You will identify markets to enter, develop launch playbooks, and scale successful approaches while coordinating with product, regional marketing, sales, channel, ops, legal and policy to turn ambitious goals into measurable results.

The ideal candidate brings 7+ years in strategic or product marketing, hands-on product launch experience in international markets,

Qualifications

• 7+ years of experience in strategic marketing, product marketing, product management, or management consulting in tech/consumer electronics/internet–software industries
• Experience launching products in international markets, navigating regulatory, cultural, channel complexities
• Experience using customer research, data and market insights to inform positioning, GTM, and business decisions
• Demonstrated ability to lead cross-functional initiatives in fast-paced environments with multiple stakeholders
• Strong executive communication skills, comfortable presenting to and influencing leadership
• Experience delivering product launch results with internal and external partners across product, sales, marketing, comms, partnerships, legal, and policy

Responsibilities

• Market Expansion Strategy: Define and own the market expansion roadmap across EMEA, APAC, LATAM
• Go-to-Market Execution: Own GTM strategies for new market launches including product readiness, channel, pricing, positioning, and compliance
• Insights & Research: Partner with research and data teams to gather market insights for launch tactics
• Cross-Functional Leadership: Drive momentum across 12+ global teams to align GTM ahead of launch
• In-market Growth: Drive acquisition, engagement, retention, and advocacy post-launch
• Optimize marketing effectiveness and identify growth levers
• Performance & Prioritization: Define success metrics and roadmaps
• Executive Communication: Provide visibility to stakeholders on international investment and portfolio strategy

Skills

Strategic marketing

Go-to-market

Cross-functional leadership

Executive communication

Data-driven decisions

Product marketing

Market research

Education

BA/BS in marketing or business

MBA

Job description

Meta is seeking a Product Marketing Manager to own the end-to-end market expansion GTM strategy for wearables across global markets. You will identify markets to enter, develop launch playbooks, and scale successful approaches while coordinating with product, regional marketing, sales, channel, ops, legal and policy to turn ambitious goals into measurable results.

The ideal candidate brings 7+ years in strategic or product marketing, hands-on product launch experience in international markets,