Global Financial Services Strategic Programmes Lead

EY UK; New York (NY); On-site; USD 150,000 - 210,000; Full time

Job summary

EY UK is seeking a Strategic Programs Lead within the Global Financial Services sector to drive cross-portfolio marketing and communications initiatives. You will own the delivery of flagship programmes, shape content for board and executive audiences, and collaborate with PR and social teams to enhance EY’s presence in financial services globally.

The role emphasizes producing measurable ROI through campaigns, analytics, and brand initiatives, while coordinating with sector leaders to advance

Qualifications

Responsibilities

• Own strategy and plan for creation, management and deployment of thought leadership, marketing and social content to support sales enablement.
• Collaborate with PR & Social teams to activate media relations and analyst engagement.
• Align EY Global Financial Services sector initiatives with broader service lines and cross-border programs.

Job description

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.

As the Brand, Marketing and Communications (BMC) function, we collaborate with the business to deliver innovative, audience-centric brand, marketing and communications. Our team is an integrated global network of over 2,500 professionals with skills in content development, editorial, webcast creation, events staging, strategy, and operations. Join EY and shape your future with confidence.

The opportunity

Our go-to-market approach offers a holistic EY experience to our clients, tailored through a sector-specific perspective. We address client issues with precision, leveraging sector expertise to deliver impactful solutions and supercharge accounts. Our six Global BMC Industry teams (Consumer & Health, Financial Services, Government & Infrastructure, Industrials & Energy, Private Equity, and Technology, Media & Entertainment and Telecommunications) are the driving forces behind EY’s sector approach.

Global Financial Services is EY’s most connected Industry, and 5 of the firm’s top 10 accounts are Financial Services clients.

As a $16bn business, it is now delivering nearly one third of the firm’s global revenues. Our sector focus and interconnectedness have enabled us to align to the needs of our clients to deliver seamless, cross-border, and expert client service.

As the Global Financial Services Strategic Programmes Lead, you will be responsible for the delivery of our cross-FS flagship programmes that add value to sector activity including the GFS Boardroom Monitor, FS M&A Analysis, AI Tracker and the design and delivery of the FS lens of EY programmes like the CEO Survey and Global Attractiveness Survey.

You will also be responsible for driving and delivering Sector-Led programmes and activity as required, and generating social media content that supports the activation of programmes for the GFS Leader and Sector Leaders.

The principal outcome for the successful delivery of these programmes is to empower the GFS Leadership Team with proprietary EY content and thought leadership that they can use to build board and c-suite relationships, our EY brand in financial services and ultimately open create opportunities that enable the growth of the GFS business and EY.

Your key responsibilities

In this role, you will be responsible for EY being recognized as the global expert in financial services and ensuring that EY has a consistent, impactful and distinctive presence for this industry across the globe – in each FS Sector and all Service Lines.

You will bring together different industry viewpoints that deliver revenue and account focused marketing programs that will successfully represent the business ambitions of the whole Industry.

You will play an essential role in helping meet marketing and social media objectives and building consensus with stakeholders to achieve revenue goals.

This includes owning the strategy and plan for the creation, management and deployment of thought leadership, marketing and social content to support sales enablement. And working closely with the PR & Social team, which is responsible for activation via the media to support analyst & media relations.

You will also focus on the three strengths of having an industry/sector-led communications and marketing strategy:

• Insight: Ensuring our clients know that we understand their sector through a global lens by elevating our deep financial services sector knowledge and positioning our FS sector experts.
• Connect: Ensuring that EY is a valued part, and adds value, to each global sector community – both within and outside of the EY business, convening each sector to shape the global dialogue and debate with our clients on their most important and complex issues.
• Future: To help our clients with sector and cross-sector insights to challenge and shape their future organizational ambition.

Skills and attributes for success

Success in this role will be both strategic and tactical with the delivery of comprehensive, world-class marketing and communication thought leadership programmes that deliver measurable results. ROI will be measured through EY’s PR sentiment, LinkedIn analysis and sentiment, global brand survey, program usage and engagement