Global Financial Services Strategic Programmes Lead

EY; New York (NY); On-site; USD 129,000 - 289,000; Full time

Benefits offered by this job

Medical and dental coverage

Pension and 401(k)

Flexible vacation policy

Job summary

EY is seeking a seasoned Global Financial Services leader to drive brand and marketing thought leadership across sectors. You will shape content strategy, oversee cross-functional programs and ensure a distinctive market presence in financial services globally.

You will partner with executive stakeholders, manage agencies, and leverage data-led campaigns to influence the C-suite and boards across EY’s service lines. A strong track record in marketing leadership is required.

Qualifications

• 10+ years managing global and regional B2B brand and marketing thought leadership campaigns.

Responsibilities

• Own the strategy and plan for creation and deployment of thought leadership, marketing and social content to support sales enablement.
• Collaborate with PR & Social teams to activate media relations and analyst engagement.
• Lead sector-led communications and marketing initiatives to raise EY's profile in financial services.

Skills

Brand marketing leadership

Thought leadership campaigns

B2B marketing

Stakeholder management

Strategic planning

Job description

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.

As the Brand, Marketing and Communications (BMC) function, we collaborate with the business to deliver innovative, audience-centric brand, marketing and communications. Our team is an integrated global network of over 2,500 professionals with skills in content development, editorial, webcast creation, events staging, strategy, and operations. Join EY and shape your future with confidence.

The opportunity

Our go-to-market approach offers a holistic EY experience to our clients, tailored through a sector-specific perspective. We address client issues with precision, leveraging sector expertise to deliver impactful solutions and supercharge accounts. Our six Global BMC Industry teams (Consumer & Health, Financial Services, Government & Infrastructure, Industrials & Energy, Private Equity, and Technology, Media & Entertainment and Telecommunications) are the driving forces behind EY's sector approach.

Global Financial Services is EY’s most connected Industry, and 5 of the firm’s top 10 accounts are Financial Services clients.

As a $16bn business, it is now delivering nearly one third of the firm’s global revenues. Our sector focus and interconnectedness have enabled us to align to the needs of our clients to deliver seamless, cross-border, and expert client service.

As the Global Financial Services Strategic Programmes Lead, you will be responsible for the delivery of our cross-FS flagship programmes that add value to sector activity including the GFS Boardroom Monitor, FS M&A Analysis, AI Tracker and the design and delivery of the FS lens of EY programmes like the CEO Survey and Global Attractiveness Survey.

You will also be responsible for driving and delivering Sector-Led programmes and activity as required, and generating social media content that supports the activation of programmes for the GFS Leader and Sector Leaders.

The principal outcome for the successful delivery of these programmes is to empower the GFS Leadership Team with proprietary EY content and thought leadership that they can use to build board and c-suite relationships, our EY brand in financial services and ultimately open create opportunities that enable the growth of the GFS business and EY.

Your Key Responsibilities

In this role, you will be responsible for EY being recognized as the global expert in financial services and ensuring that EY has a consistent, impactful and distinctive presence for this industry across the globe – in each FS Sector and all Service Lines.

You will bring together different industry viewpoints that deliver revenue and account focused marketing programs that will successfully represent the business ambitions of the whole Industry.

You will play an essential role in helping meet marketing and social media objectives and building consensus with stakeholders to achieve revenue goals.

This includes owning the strategy and plan for the creation, management and deployment of thought leadership, marketing and social content to support sales enablement. And working closely with the PR & Social team, which is responsible for activation via the media to support analyst & media relations.

You will also focus on the three strengths of having an industry/sector-led communications and marketing strategy:

• Insight: Ensuring our clients know that we understand their sector through a global lens by elevating our deep financial services sector knowledge and positioning our FS sector experts.
• Connect: Ensuring that EY is a valued part, and adds value, to each global sector community – both within and outside of the EY business, convening each sector to shape the global dialogue and debate with our clients on their most important and complex issues.
• Future: To help our clients with sector and cross-sector insights to challenge and shape their future organizational ambition.

Skills And Attributes For Success

Success in this role will be both strategic and tactical with the delivery of comprehensive, world-class marketing and communication thought leadership programmes that deliver measurable results. ROI will be measured through EY’s PR sentiment, LinkedIn analysis and sentiment, global brand survey, program usage and engagement, as well as campaign tracking to pipeline and opportunities.

• Significant (10+ years) experience in managing and delivering complex global and regional B2B brand and marketing thought leadership campaigns, with strong leadership skills that inspire global and regional teams to take part and activate.
• Solid understanding of the financial services C-suite and board audience, with awareness of the issues on board agendas and EY capabilities to provide solutions that address the complexities of C-suite and board needs.
• Strong experience in delivering strategic, high impact and data-led thought leadership, with a specific talent for creating high-impact social content for leaders and corporate accounts.
• Ability to operate with leaders at the top of the firm, advising on external brand and profiling, and managing reputational risk.
• Strong experience in briefing and managing agencies to produce content to be executed via the various BMC teams including PR / Social and Internal Communications.
• Ability to build internal awareness of Global programs demonstrating value to EY client-servers and their accounts.
• Experience with the use of a variety of digital channels to reach and influence targeted buyers.

Ideally, you’ll also have

• Excellent communication and stakeholder management skills: the ability and gravitas to convey ideas clearly, and influence and challenge senior stakeholders.
• Project management skills: the ability to think strategically and manage complex global projects to completion.
• Commercial acumen: the ability to analyze market trends to guide strategic decisions.
• Agility: the ability to adapt quickly to change and manage ambiguity in a high-pace, dynamic environment.
• Strategic thinking skills: the ability to support the development and implementation of strategies, demonstrating creative problem-solving skills.
• Cultural competence: the ability to embrace diversity and foster an inclusive workplace.

What We Look For

We’re looking for an experienced, high-energy and positive individual who will thrive and help us continue to further increase EY’s GFS impact.

What We Offer You

The compensation ranges below are provided in order to comply with United States pay transparency laws. Other geographies will follow their local salary guidelines, which may not be a direct conversion of published US salary ranges. At EY, we harness our collective strength to empower you to shape your future with confidence through professional growth, personal fulfillment and an inclusive culture. Learn more at ey.com/us/careers.

• We offer a comprehensive compensation and benefits package where you’ll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job is:
• New York City, Boston, and Washington DC Metro Areas, Washington State, and Southern California offices – $154,300 to $277,700
• Bay Area California offices – $160,700 to $289,300
• All other offices locations in the US, including Sacramento – $128,600 to $254,600
• Individual salaries within these ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography. In addition, our Total Rewards package includes medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.
• Under our flexible vacation policy, you’ll decide how much vacation time you need based on your own personal circumstances. You’ll also be granted time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.

Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

All in to shape the future with confidence.

EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.

EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1-800-EY-HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY’s Talent Shared Services Team (TSS) or email the TSS at [e-mail].

At EY, we use artificial intelligence (AI) tools as one element of our recruitment process to enhance efficiency and improve the candidate experience. While AI supports us in our process, human judgment and decision-making remain integral in our candidate experience. We are committed to the responsible use of AI, and our practices are continuously reviewed and refined to ensure they align with the highest ethical principles and regulatory requirements.