Global Experiential Marketing Lead - Immersive Experiences

Waymo; California; Hybrid; USD 210,000 - 259,000; Full time

Job summary

Waymo is seeking a seasoned Experiential Marketing leader to drive US and global initiatives from concept to on-site execution. Based in Los Angeles or New York in a hybrid capacity, you will shape sponsorships, partnerships, and immersive brand experiences that build public trust in autonomous technology.

You will manage end-to-end event strategies, collaborate across legal, finance, and creative teams, and lead budget planning to deliver premium activations. Travel up to 30% is required.

Qualifications

• 10+ years in an event-specific role leading high-impact experiences in the US.
• Deep knowledge of the region's experiential landscape and trends.
• Extensive experience navigating the event sponsorship ecosystem and negotiations.
• Exceptional project management and organizational skills.
• Roll-up-your-sleeves mentality to support operational or creative tasks.
• Ability to balance strategy with hands-on execution across shifting priorities.

Responsibilities

• Spearhead US and select global experiential marketing strategies from concept through execution.
• Oversee sponsorships and partnerships: identification, alignment, negotiations, and on-site experiences.
• Drive end-to-end event-based strategy: audience, formats, scale, and measurement.
• Translate brand strategy into immersive experiences that build public trust in autonomous tech.
• Lead sponsorship deal structuring and negotiations with cross-functional partners.
• Mobilize leadership and teams behind priorities with proactive communication.
• Manage program budgets, optimize resources, and negotiate with vendors for premium activations.

Skills

Event management

Project management

Negotiation

Stakeholder collaboration

Job description

Waymo is seeking a seasoned Experiential Marketing leader to drive US and global initiatives from concept to on-site execution. Based in Los Angeles or New York in a hybrid capacity, you will shape sponsorships, partnerships, and immersive brand experiences that build public trust in autonomous technology.

You will manage end-to-end event strategies, collaborate across legal, finance, and creative teams, and lead budget planning to deliver premium activations. Travel up to 30% is required.