Executive Events & Strategic Experiences Lead

Spring Health; United States; On-site; USD 177,000 - 204,000; Full time

Benefits offered by this job

Health, Dental, Vision benefits

401(k) match

No-cost therapy visits

Generous PTO and holidays

Parental leave

Fertility care support

Professional development reimbursement

Volunteer/charity matching

Job summary

Spring Health is seeking a senior events leader to own strategy and execution for a high-impact events portfolio. Lead major programs, align with sales and customer success, and drive pipeline through executive experiences and ABM motions.

You will manage a two-person events team, collaborate with senior leaders, and optimize spend while delivering measurable ROI. This fully remote role reports to the VP, B2B Marketing.

Qualifications

• 10+ years of experience in B2B events, experiential marketing, or field marketing with ownership of a complex events portfolio.
• 3+ years managing people and building autonomous teams.
• Experience leading large-scale B2B events end to end, including owned conferences or customer summits, major sponsorships, executive experiences, and internal revenue events.
• Strong commercial instincts: understanding how events connect to pipeline, account movement, customer growth, and brand.
• Experience working closely with sales, customer success, revenue operations, and marketing around shared GTM priorities.
• Strong portfolio judgment: weighing opportunities, investing, and explaining decisions.
• High bar for programming, content, production, and attendee experience.
• Experience owning meaningful budgets and managing agencies, venues, sponsors, vendors, and production partners.
• Experience building and delivering clear, data-backed reporting to executive leadership on program performance and ROI.
• Hands-on experience using AI, automation, and emerging technology to improve work processes.
• Fluency with Salesforce and marketing automation platforms.
• Clear, concise communication and executive presence for senior stakeholders.
• Willingness to travel and work flexibly around major events.

Responsibilities

• Own the events strategy and annual plan aligned with company, marketing, and revenue priorities.
• Lead the strategy and execution of major programs like Tidal, Revenue Kickoff, and President's Club.
• Build an executive and account-based events engine with sales and customer success.
• Create a measurement model linking events to pipeline, target-account engagement, and ROI; report progress regularly.
• Leverage AI to improve planning, outreach, and event operations; implement repeatable workflows.
• Lead and develop two event marketers, manage agencies and partners, and decide what stays in-house.
• Ensure the portfolio delivers impact and remains high quality even when execution is distributed.

Skills

B2B events

Team leadership

Executive communication

Budget management

Sales alignment

AI in events

Tools

Salesforce

Marketing automation

Job description

Spring Health is seeking a senior events leader to own strategy and execution for a high-impact events portfolio. Lead major programs, align with sales and customer success, and drive pipeline through executive experiences and ABM motions.

You will manage a two-person events team, collaborate with senior leaders, and optimize spend while delivering measurable ROI. This fully remote role reports to the VP, B2B Marketing.