Global Editor‑in‑Chief: Premium Lifestyle Storytelling

Lincoln Motor Company

Dearborn (MI)

Hybrid

USD 142,000 - 268,000

Full time

2 days ago
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Benefits offered by this job

Medical, dental, vision coverage
Parental leave & child care support
Family building benefits
Vehicle discount program
Tuition assistance
Paid time off & holidays
Employee resource groups

Job summary

Ford Motor Company is seeking an Editor-In-Chief for Ford From the Road to lead the flagship storytelling channel and shape its editorial voice across digital and physical touchpoints. You will drive narrative strategy, oversee brand storytelling, and build a premium destination that resonates with fans, customers, current and former employees, creators and media.

The role requires 10+ years of editorial leadership, exceptional storytelling, edit/copywriting, and the ability to manage diverse

Qualifications

  • Bachelor’s degree in Journalism, Communications, English, or a related field.
  • 10+ years of editorial leadership experience at a major lifestyle publication or premium brand.
  • Proven track record of managing editorial calendars and multi-disciplinary creative teams.
  • Exceptional storytelling, editing, and copywriting skills with a portfolio of high-quality lifestyle content.
  • Strong understanding of digital publishing, SEO and content distribution strategies.
  • Experience managing freelance budgets.
  • Top-notch organizational skills and the ability to manage multiple content pillars simultaneously.
  • Professional maturity and the ability to navigate a large, complex corporate environment while maintaining a creative edge.

Responsibilities

  • Lead the overarching editorial vision, voice, and storytelling strategy for Ford From the Road across all digital and physical touchpoints
  • Develop strategies to accelerate Ford From the Road’s subscriber base and engagement, working in partnership with marketing, brand, social, dealer, and other internal Ford teams
  • Directly manage the development of content pillars, commissioning high-impact stories
  • Commissioning high-impact lifestyle stories on travel, sustainability, outdoor adventure, and technology
  • Overseeing brand storytelling (managed day-to-day by the Brand Editorial Lead), ensuring stories about how Ford’s iconic nameplates enable great customer experiences that feel authentic
  • Provide strategic guidance for the company news, translating corporate milestones and technical innovations into engaging, public-facing narratives
  • Manage a diverse roster of freelance contributors, and work with the internal Ford creative team to work with the best photographers and videographers to ensure a steady stream of stories and content
  • Develop and maintain a comprehensive editorial calendar that balances seasonal trends, product priorities, and evergreen storytelling
  • Utilize data and audience insights to optimize content performance, ensuring high engagement and growth across the channel
  • Ensure all content maintains the highest standards of journalistic integrity, visual excellence, and brand safety
  • Serve as an internal champion for storytelling excellence, coaching team members and stakeholders on how to move from marketing to narrative

Skills

Editorial leadership
Storytelling
Editing
Copywriting
SEO & distribution
Budget management
Team management

Education

Bachelor’s degree in Journalism, Communications, English
Master’s degree in Journalism

Job description

Ford Motor Company is seeking an Editor-In-Chief for Ford From the Road to lead the flagship storytelling channel and shape its editorial voice across digital and physical touchpoints. You will drive narrative strategy, oversee brand storytelling, and build a premium destination that resonates with fans, customers, current and former employees, creators and media.

The role requires 10+ years of editorial leadership, exceptional storytelling, edit/copywriting, and the ability to manage diverse

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