Global eB2B Channel Marketing Manager

logitech

United States

Hybrid

USD 103,000 - 174,000

Full time

5 days ago

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Benefits offered by this job

Medical Coverage

Dental Coverage

Vision Coverage

401(k) Plans

FSA

ESPP

Life Insurance

Disability Coverage

Parental Leave

Tuition Reimbursement

Commuter Benefits

Paid Time Off

Paid Holidays

Bereavement Leave

Wellness Program

Health Savings

Job summary

Logitech is seeking a Global eB2B Channel Marketing Manager for Logitech for Business to drive growth across Amazon for Business and other top eB2B resellers. You will shape channel strategy, creative execution, and performance measurement to differentiate our brand in digital marketplaces.

This hybrid role reports to the CMO and involves collaboration with global and regional teams, cross-functional leadership, analytics, and A/B testing to maximize RoAS.

Qualifications

Bachelor's degree in Marketing, Business, or a related field; MBA a plus.
5+ years of B2B or channel marketing experience, with direct experience with Amazon or digital eB2B reseller platforms.
Proven history of successful digital advertising, A/B experimentation, and campaign analytics; strong analytical skills required.
Familiarity with B2B buying cycles, pipeline management, and demand generation methodologies.
Experience managing agency and creative partnerships.
Excellent communication, project management, and cross-functional leadership skills.
International marketing experience or sensitivity to global business environments is highly valued.

Responsibilities

Develop and execute channel strategies and activation plans for Amazon for Business and top eB2B resellers.
Collaborate with global and regional teams to align commercial objectives with marketing strategies.
Introduce innovations and best practices to optimize digital channel performance and personalization tactics.
Align regional investments to drive eB2B growth across markets.
Lead production of high-converting ads, campaign assets, and enhanced product content with design and copy teams.
Drive analytics, A/B testing, and optimization to maximize RoAS and pipeline outcomes.
Report KPIs including CTR, conversion, pipeline contribution, and sales velocity using analytics platforms.

Skills

Channel marketing

Digital advertising

A/B testing

Analytics

Cross-functional leadership

Amazon for Business experience

Education

Bachelor's degree in Marketing or Business

MBA

Tools

Amazon Marketing Cloud

Analytics dashboards

Job description

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

Global eB2B Channel Marketing Manager, Logitech for Business

Location: San Jose, Irvine, Camas, Dallas, Doral, FL

Overview

Join Logitech for Business as the Global eB2B Channel Marketing Manager , supporting growth across Amazon for Business and other leading eB2B resellers. As a strategic and hands‑on marketing leader, you'll bridge channel strategy, creative execution, and performance measurement-ensuring Logitech differentiates its brand and accelerates pipeline conversion in high-growth digital marketplaces. As a critical new role, this role will initially report to the CMO, Logitech for Business.

Key Responsibilities

Channel Strategy & Activation Supporting the L4B Channel Team & Amazon for Business team, you will work cross-functionally to develop and execute actionable marketing plans for Amazon for Business and top eB2B reseller digital/online platforms (e.g., CDW, Insight, Staples, MediaMarkt, etc.).
Work cross-functionally with L4B Global Marketing, Channel, Amazon, DTB, Product Marketing, and Business Group (BG) teams to align commercial objectives with global marketing strategies.
Introduce innovations and implement best practices to optimize digital L4B channel performance-leveraging both established channel marketing strategies and emerging marketplace personalization tactics.
Align and drive regional investment recommendations to drive eB2B channel growth
Creative Production & Optimization Partner with BG Product Marketing & DTB to ensure product positioning and value propositions underscore Logitech's B2B differentiation.
Lead creation of high-converting ads, campaign assets, and enhanced product content (EPC/A+ pages), collaborating with designers and copywriters.
Performance Analytics & A/B Testing Drive A/B testing and experimentation to maximize Return on Ad Spend (RoAS) and pipeline outcomes across L4B channels.
Define and report on core KPIs: ad click-through rate (CTR), conversion rates, pipeline contribution, and sales velocity, utilizing analytics platforms (e.g., Amazon Marketing Cloud, internal dashboards).
Cross-Functional Alignment Facilitate seamless collaboration among Channel, BG Product Marketing, and Regional L4B Marketing teams to ensure unified go‑to‑market (GTM) approaches.
Share structured feedback and actionable insights to inform future campaigns and product launches.
Brand Building & Differentiation Maintain Logitech for Business's brand standards to ensure consistency in visual identity and messaging across platforms.
Identify global and regional marketplace nuances to support regions in localizing campaigns, drawing on established research on Western (US/EU) vs. Eastern (APAC) buying behaviors and procurement cycles.

Qualifications

Bachelor's degree in Marketing, Business, or a related field; MBA a plus.
5+ years of B2B or channel marketing experience, with direct experience with Amazon or digital eB2B reseller platforms.
Proven history of successful digital advertising, A/B experimentation, and campaign analytics-strong analytical skills required.
Familiarity with B2B buying cycles, pipeline management, and demand generation methodologies.
Experience managing agency and creative partnerships.
Excellent communication, project management, and cross-functional leadership skills.
International marketing experience or sensitivity to global business environments is highly valued.

Why Logitech?

Champion innovation at a global brand renowned for quality and design.
Shape how Logitech for Business builds its brand and grows in the evolving eB2B marketplace, with global consistency and local impact.
Collaborate across cultures and disciplines-work that is both strategic and hands‑on.

Work Location

This is a hybrid position. The successful candidate is expected to work onsite at our Irvine, CA or San Jose, CA or Camas, WA, Dallas, Texas or Doral, Florida office 2-3 days per week, with the remaining days remote. Specific onsite days will be coordinated with your manager and team.

Compensation

This position offers an annual base salary typically between $ 103,000 and $ 174,000 , depending on location and experience.