Global eB2B Channel Marketing Manager

Logitech; San Jose (CA); Hybrid; USD 103,000 - 174,000; Full time

Benefits offered by this job

Medical Coverage

Dental Coverage

Vision Coverage

401(k) Plans

ESPP

Paid Time Off

Paid Holidays

Parental Leave

Job summary

Logitech for Business is seeking a Global eB2B Channel Marketing Manager to drive strategy and execution across Amazon for Business and top digital resellers. You will bridge channel strategy, creative production, and performance analytics to accelerate pipeline growth in high-growth marketplaces.

The role reports to the CMO, Logitech for Business, and requires 5+ years in B2B or channel marketing with experience on Amazon or similar platforms.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
• 5+ years of B2B or channel marketing experience, with direct experience with Amazon or digital eB2B reseller platforms.
• Proven history of successful digital advertising, A/B experimentation, and campaign analytics.
• Familiarity with B2B buying cycles, pipeline management, and demand generation methodologies.
• Experience managing agency and creative partnerships.
• Excellent communication, project management, and cross-functional leadership skills.
• International marketing experience or sensitivity to global business environments is highly valued.

Responsibilities

• Channel Strategy & Activation: develop and execute actionable marketing plans for Amazon for Business and top eB2B reseller platforms.
• Creative Production & Optimization: lead creation of high-converting ads and EPC/A+ content with designers.
• Performance Analytics & A/B Testing: drive RoAS and pipeline metrics using analytics platforms.
• Cross-Functional Alignment: coordinate with Channel, BG Product Marketing, and Regional teams.
• Brand Building & Differentiation: maintain brand standards and tailor campaigns to regional nuances.

Skills

B2B marketing

Channel marketing

Amazon advertising

Campaign analytics

Cross-functional leadership

Education

Bachelor’s degree in Marketing, Business, or related field

MBA

Job description

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

Global eB2B Channel Marketing Manager, Logitech for Business

Location: San Jose, Irvine, Camas, Dallas, Doral,FL

Overview

Join Logitech for Business as the Global eB2B Channel Marketing Manager, supporting growth across Amazon for Business and other leading eB2B resellers. As a strategic and hands-on marketing leader, you’ll bridge channel strategy, creative execution, and performance measurement—ensuring Logitech differentiates its brand and accelerates pipeline conversion in high-growth digital marketplaces. As a critical new role, this role will initially report to the CMO, Logitech for Business.

Key Responsibilities

• Channel Strategy & Activation
  • Supporting the L4B Channel Team & Amazon for Business team, you will work cross-functionally to develop and execute actionable marketing plans for Amazon for Business and top eB2B reseller digital/online platforms (e.g., CDW, Insight, Staples, MediaMarkt, etc.).
  • Work cross-functionally with L4B Global Marketing, Channel, Amazon, DTB, Product Marketing, and Business Group (BG) teams to align commercial objectives with global marketing strategies.
  • Introduce innovations and implement best practices to optimize digital L4B channel performance—leveraging both established channel marketing strategies and emerging marketplace personalization tactics.
  • Align and drive regional investment recommendations to drive eB2B channel growth
• Creative Production & Optimization
  • Partner with BG Product Marketing & DTB to ensure product positioning and value propositions underscore Logitech’s B2B differentiation.
  • Lead creation of high-converting ads, campaign assets, and enhanced product content (EPC/A+ pages), collaborating with designers and copywriters.
• Performance Analytics & A/B Testing
  • Drive A/B testing and experimentation to maximize Return on Ad Spend (RoAS) and pipeline outcomes across L4B channels.
  • Define and report on core KPIs: ad click-through rate (CTR), conversion rates, pipeline contribution, and sales velocity, utilizing analytics platforms (e.g., Amazon Marketing Cloud, internal dashboards).
• Cross-Functional Alignment
  • Facilitate seamless collaboration among Channel, BG Product Marketing, and Regional L4B Marketing teams to ensure unified go-to-market (GTM) approaches.
  • Share structured feedback and actionable insights to inform future campaigns and product launches.
• Brand Building & Differentiation
  • Maintain Logitech for Business’s brand standards to ensure consistency in visual identity and messaging across platforms.
  • Identify global and regional marketplace nuances to support regions in localizing campaigns, drawing on established research on Western (US/EU) vs. Eastern (APAC) buying behaviors and procurement cycles.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.
• 5+ years of B2B or channel marketing experience, with direct experience with Amazon or digital eB2B reseller platforms.
• Proven history of successful digital advertising, A/B experimentation, and campaign analytics—strong analytical skills required.
• Familiarity with B2B buying cycles, pipeline management, and demand generation methodologies.
• Experience managing agency and creative partnerships.
• Excellent communication, project management, and cross-functional leadership skills.
• International marketing experience or sensitivity to global business environments is highly valued.

Why Logitech?

• Champion innovation at a global brand renowned for quality and design.
• Shape how Logitech for Business builds its brand and grows in the evolving eB2B marketplace, with global consistency and local impact.
• Collaborate across cultures and disciplines—work that is both strategic and hands‑on.

Work Location

This is a hybrid position. The successful candidate is expected to work onsite at our Irvine,CA or San Jose, CA or Camas, WA, Dallas, Texas or Doral, Florida office 2–3 days per week, with the remaining days remote. Specific onsite days will be coordinated with your manager and team.

Compensation

This position offers an annual base salary typically between $ 103,000 and $ 174,000 , depending on location and experience.

Benefits & Perks

• Medical Coverage
• Dental Coverage
• Vision Coverage
• Traditional and Roth 401(k) Plans
• Flexible Spending Accounts
• Employee Share Purchase Plan (ESPP)
• Basic and Additional Life Insurance
• Disability Coverage
• Adoption and Surrogacy Assistance
• Tuition Reimbursement Plans
• Commuter Benefits
• Paid Time Off
• Paid Holidays
• Bereavement Leave
• Paid Parental Leave
• Wellness Programs
• Health Savings Account Plans
• access to Expert Medical Opinions
• Identity Theft Protection
• Breast Milk Delivery to Nursing Mothers on Business Travel
• access to a Group Legal Plan
• Donations Matching Programs
• Employee Product Discounts
• and access to Auto, Home, and Pet Insurance

Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on‑premises. Within this structure, you may have teams or departments split between working remotely and working in‑house.

Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!

We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.

All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.